Anyone on the crew can do this. No experience needed. Do the blocks in order and check them off.
Word for word. Saying it your own way is better than memorizing.
| Time | What you say | Words on screen |
|---|---|---|
| 0-3s | [FIRST NAME] here. I run [COMPANY] right here in [CITY]. | [CITY] OWNER |
| 3-12s | We only work homes near you. We are not a call center. We do not sell your name to five companies. | LOCAL... NOT A CALL CENTER |
| 12-30s | Here is the one thing. A dry basement is not luck. When the ground gets soaked, water gets pushed in through cracks. The right system stops it. | STOP WATER... AT THE SOURCE |
| 30-48s | Right now I am opening a few free basement checks for local homeowners. I look myself. You get photos and a straight answer. | FREE [CITY] INSPECTION |
| 48-58s | Tap below. Tell me your street. I will come look myself. | TAP BELOW |
| Shot | How to film it | Length |
|---|---|---|
| Owner selfie hook by the truck | Vertical medium close-up, owner centered, branded truck or a real job site behind them, natural daylight. Owner says the hook in their own words. Do not film while driving. | 12s |
| B-roll of a real recent local waterproofing job | One 10-second clip of the actual crew or a completed local project (interior drain, sump pit, finished dry basement). Category must match waterproofing. Phone-shot. | 18s |
| Owner delivers the offer | Back to the owner on camera, direct to lens, calm and plain. Truck or logo visible. | 18s |
| CTA end card | Owner making the ask, or a simple end card with the phone number and 'tap below'. Short subtitle. | 10s |
| Time | What you say | Words on screen |
|---|---|---|
| 0-3s | 4 signs your basement is about to flood again. | 4 WARNING SIGNS |
| 3-11s | One. Water seeping through a wall or a floor crack after rain. It only gets bigger. | SIGN 1... SEEPING WATER |
| 11-19s | Two. A musty or damp smell downstairs. That is moisture already sitting in the space. This is the one folks ignore. | SIGN 2... MUSTY SMELL |
| 19-27s | Three. White chalky stuff on the walls. That means water is moving right through the block. | SIGN 3... WHITE RESIDUE |
| 27-35s | Four. A sump pump that runs nonstop, or one that quit. If it fails in a storm, you can flood in hours. | SIGN 4... SUMP TROUBLE |
| 35-48s | One sign can wait. Two or more together means get it checked before the next big storm. | 2 OR MORE... GET IT CHECKED |
| 48-58s | Not sure which you have? Tap below for a free inspection. | FREE INSPECTION |
| Shot | How to film it | Length |
|---|---|---|
| Alarming symptom close-up (hook) | Tight vertical close-up of the scariest real sign, like water running down a bare concrete wall. Shoot on a real home or recent job. Work light if dark. | 3s |
| One-symptom-per-cut sequence | Film 4 real close-ups, 3-4 seconds each: water seeping at a floor crack, a stained damp corner (for the musty-smell beat), white efflorescence along the wall base, a sump pit with the pump running. Category must match waterproofing. | 32s |
| When-to-act rule | Owner to camera or a clean text card stating the two-or-more rule. Keep the subtitle short. | 13s |
| CTA card | Soft diagnostic ask with the free-inspection subtitle. | 10s |
| Time | What you say | Words on screen |
|---|---|---|
| 0-3s | Waiting for the next storm is the worst time to waterproof. | STORM SEASON CHANGES THIS |
| 3-14s | Here is why. Summer storms dump water fast. The soaked ground can't soak it up, so it pushes up under your floor and in through cracks. | SOAKED GROUND... PUSHES WATER |
| 14-38s | Wait for the flood and you are cleaning up wet carpet and lost storage. Fix it before the storm and we work a dry basement, clean and on schedule. | FIX IT... BEFORE THE FLOOD |
| 38-48s | Our storm-season schedule fills fast once the rain starts. | BOOKING JULY NOW |
| 48-58s | Get a free inspection while your basement is still dry. | FREE INSPECTION |
| Shot | How to film it | Length |
|---|---|---|
| Seasonal condition hook | Vertical shot of the summer trigger made visible: rain pouring off the roof and pooling against the house, or water rising in a sump pit. Real, local. | 3s |
| Cause-and-effect explainer | Owner to camera or a simple diagram showing soaked ground pushing water up through the floor and in through cracks (hydrostatic pressure in plain words). Keep it simple. | 11s |
| Why timing changes the decision | Owner explaining, with a cut to a real seeping wall or dry work-ready basement. Subtitle the key phrase. | 24s |
| Season scarcity + CTA card | End card naming the actual month so it feels current, then the free-inspection ask. | 20s |
| Time | What you say | Words on screen |
|---|---|---|
| 0-4s | This basement looked like a swamp. | BEFORE |
| 4-10s | Here is where it ended up. Now here is how we got there. | WATCH THIS |
| 10-40s | We cut a channel along the floor. We set an interior drain and a new sump pump. Then we ran the water out and away from the house. | THE PROCESS |
| 40-52s | Dry. Clean. Done. Storage back off the floor. | AFTER |
| 52-58s | Want this for your home? Free inspection below. | YOUR TURN |
| Shot | How to film it | Length |
|---|---|---|
| Worst 'before' frame | Full-bleed vertical of the real flooded or standing-water basement at its worst, filmed BEFORE anyone touches it. Never fabricate or borrow a before. | 4s |
| Fast before/after tease | Hard cut to the clean, dry finished 'after' for 1-2 seconds, then back to the before. Same basement, same project. | 6s |
| Chronological process clips | 3-5 real clips from the same job in order: floor channel cut, interior drain set, sump pump installed, discharge run out and away. Speed-match every clip. | 30s |
| Clean finished result + CTA | Steady shot of the dry, finished basement with storage off the floor, then the free-inspection end card. | 18s |
| Time | What you say | Words on screen |
|---|---|---|
| 0-4s | I am on a real waterproofing job. Here is what to check. | ON A REAL JOB |
| 4-16s | One. The drain. You want a real channel set along the whole wall, not a bead of sealer on the surface. | CHECK 1... REAL DRAIN |
| 16-28s | Two. The sump pump. You want a solid pump with a backup, so it still works when the power is out. | CHECK 2... PUMP + BACKUP |
| 28-40s | Three. Where the water goes. The discharge has to run far out and away, not right back at the house. | CHECK 3... WATER RUNS AWAY |
| 40-50s | Now you can judge any company that quotes you, including us. | NOW YOU KNOW |
| 50-58s | Want me to walk your home like this? Free inspection below. | FREE HONEST INSPECTION |
| Shot | How to film it | Length |
|---|---|---|
| On-site expert hook | Vertical, owner on the active waterproofing job with the work clearly behind them, gesturing at it. Phone-shot. | 4s |
| Follow-the-point teaching sequence | Owner points at each of the 3 check-points; camera follows to the real component (interior drain channel, sump pump + backup, discharge line running away). Teach good-vs-bad honestly, do not just pitch. | 36s |
| Empowerment reframe | Owner to camera saying the viewer can now judge any quote, including his own. | 10s |
| CTA end card | Free honest inspection ask. | 8s |
| Time | What you say | Words on screen |
|---|---|---|
| 0-4s | Anyone can quote you a waterproofing job. Here is our standard. | OUR STANDARD |
| 4-38s | We show up in uniform. We set a real interior drain, not a surface coat. We install a solid sump pump with a backup. We protect your floors, and we clean up when we leave. | STEP... MATERIAL... CLEAN-UP |
| 38-50s | And every job comes with our warranty in writing. You hold the paper. | WARRANTY IN WRITING |
| 50-58s | Comparing quotes? Get one from a crew that documents it. Free inspection below. | GET A REAL QUOTE |
| Shot | How to film it | Length |
|---|---|---|
| Professionalism hook | Vertical shot that signals a real, professional crew: uniforms, clean truck, labeled drain/sump materials staged neatly. | 4s |
| Standard proof clips in order | Chronological clips: crew arriving in uniform, the real drain channel and rated sump/backup, floor protection, and the finished clean-up. All real and category-matched. | 34s |
| Warranty document on camera | Hold the actual written warranty up to the lens so it is legible. Only show a real document. If no documented standard/warranty exists yet, build it before filming. | 12s |
| CTA end card | Comparison-shopper ask with the free-quote subtitle. | 8s |
| Time | What you say | Words on screen |
|---|---|---|
| 0-5s | [CUSTOMER states the basement problem in their OWN words, on camera, at their home] | REAL [CITY] HOMEOWNER |
| 5-35s | [CUSTOMER, unscripted: what it was like before, why they chose [COMPANY], what changed] — intercut with real footage of their finished dry basement | IN THEIR WORDS |
| 35-48s | [CUSTOMER gives ONE specific result sentence in their own words, e.g. a real quote you captured — never write it for them] | "[REAL QUOTE]" |
| 48-58s | Want a result like [CUSTOMER FIRST NAME]'s? Free inspection below. | FREE INSPECTION |
| Shot | How to film it | Length |
|---|---|---|
| Real customer at their home (hook) | Vertical, the real permissioned customer at their own home, natural and unscripted. In template mode, use a clearly labeled placeholder card instead — never a stand-in actor presented as a real client. | 5s |
| Customer story + real finished job | Customer talking, intercut with real footage of their finished dry basement. Keep it unscripted and phone-shot. | 30s |
| Outcome quote | Capture one specific sentence about the result on camera. Do not write it for them. Subtitle the exact quote. | 13s |
| CTA end card | Owner or card with the free-inspection ask. | 10s |