Basement Waterproofing

Film 7 videos in 60 minutes

Anyone on the crew can do this. No experience needed.

Before you start

Video 1 Local Owner Intro + Free Basement Inspection Offer

Your opening line

[FIRST NAME] here. I run [COMPANY] right here in [CITY]. If you own a home near me, there is one thing to know about your basement before the next big storm.

What to film

Owner selfie hook by the truck. Vertical medium close-up, owner centered, branded truck or a real job site behind them, natural daylight. Owner says the hook in their own words. Do not film while driving.
B-roll of a real recent local waterproofing job. One 10-second clip of the actual crew or a completed local project (interior drain, sump pit, finished dry basement). Category must match waterproofing. Phone-shot.
Owner delivers the offer. Back to the owner on camera, direct to lens, calm and plain. Truck or logo visible.
Ending card. Owner making the ask, or a simple end card with the phone number and 'tap below'. Short subtitle.

What to say

[FIRST NAME] here. I run [COMPANY] right here in [CITY].
We only work homes near you. We are not a call center. We do not sell your name to five companies.
Here is the one thing. A dry basement is not luck. When the ground gets soaked, water gets pushed in through cracks. The right system stops it.
Right now I am opening a few free basement checks for local homeowners. I look myself. You get photos and a straight answer.
Tap below. Tell me your street. I will come look myself.

Say it in your own words. It does not need to be perfect.

What it can look like

Basement Waterproofing — Local Owner Intro + Free Basement Inspection Offer example picture — concept preview, not a live campaign result

CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.

Example only — your real video will show your real job.

Video 2 4 Wet-Basement Warning Signs Checklist

Your opening line

4 signs your basement is about to flood again. Number 2 is the one homeowners ignore until it gets expensive.

What to film

Alarming symptom close-up (hook). Tight vertical close-up of the scariest real sign, like water running down a bare concrete wall. Shoot on a real home or recent job. Work light if dark.
One-symptom-per-cut sequence. Film 4 real close-ups, 3-4 seconds each: water seeping at a floor crack, a stained damp corner (for the musty-smell beat), white efflorescence along the wall base, a sump pit with the pump running. Category must match waterproofing.
When-to-act rule. Owner to camera or a clean text card stating the two-or-more rule. Keep the subtitle short.
Ending card. Soft diagnostic ask with the free-inspection subtitle.

What to say

4 signs your basement is about to flood again.
One. Water seeping through a wall or a floor crack after rain. It only gets bigger.
Two. A musty or damp smell downstairs. That is moisture already sitting in the space. This is the one folks ignore.
Three. White chalky stuff on the walls. That means water is moving right through the block.
Four. A sump pump that runs nonstop, or one that quit. If it fails in a storm, you can flood in hours.
One sign can wait. Two or more together means get it checked before the next big storm.
Not sure which you have? Tap below for a free inspection.

Say it in your own words. It does not need to be perfect.

What it can look like

Basement Waterproofing — 4 Wet-Basement Warning Signs Checklist example picture — concept preview, not a live campaign result

CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.

Example only — your real video will show your real job.

Video 3 Storm-Season Timing — Don't Wait for the Flood

Your opening line

If you are going to waterproof your basement, waiting for the next big storm is the worst move. Here is why soaked summer ground changes everything.

What to film

Seasonal condition hook. Vertical shot of the summer trigger made visible: rain pouring off the roof and pooling against the house, or water rising in a sump pit. Real, local.
Cause-and-effect explainer. Owner to camera or a simple diagram showing soaked ground pushing water up through the floor and in through cracks (hydrostatic pressure in plain words). Keep it simple.
Why timing changes the decision. Owner explaining, with a cut to a real seeping wall or dry work-ready basement. Subtitle the key phrase.
Season scarcity + Ending card. End card naming the actual month so it feels current, then the free-inspection ask.

What to say

Waiting for the next storm is the worst time to waterproof.
Here is why. Summer storms dump water fast. The soaked ground can't soak it up, so it pushes up under your floor and in through cracks.
Wait for the flood and you are cleaning up wet carpet and lost storage. Fix it before the storm and we work a dry basement, clean and on schedule.
Our storm-season schedule fills fast once the rain starts.
Get a free inspection while your basement is still dry.

Say it in your own words. It does not need to be perfect.

What it can look like

Basement Waterproofing — Storm-Season Timing — Don't Wait for the Flood example picture — concept preview, not a live campaign result

CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.

Example only — your real video will show your real job.

Video 4 Flooded to Dry — One Real Basement Job

Your opening line

This basement looked like a swamp. Watch what the right crew did in a few days.

What to film

Worst 'before' frame. Full-bleed vertical of the real flooded or standing-water basement at its worst, filmed BEFORE anyone touches it. Never fabricate or borrow a before.
Fast before/after tease. Hard cut to the clean, dry finished 'after' for 1-2 seconds, then back to the before. Same basement, same project.
Chronological process clips. 3-5 real clips from the same job in order: floor channel cut, interior drain set, sump pump installed, discharge run out and away. Speed-match every clip.
Clean finished result + ending. Steady shot of the dry, finished basement with storage off the floor, then the free-inspection end card.

What to say

This basement looked like a swamp.
Here is where it ended up. Now here is how we got there.
We cut a channel along the floor. We set an interior drain and a new sump pump. Then we ran the water out and away from the house.
Dry. Clean. Done. Storage back off the floor.
Want this for your home? Free inspection below.

Say it in your own words. It does not need to be perfect.

What it can look like

Basement Waterproofing — Flooded to Dry — One Real Basement Job example picture — concept preview, not a live campaign result

CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.

Example only — your real video will show your real job.

Video 5 On a Real Drain Job — 3 Things Homeowners Never Check

Your opening line

I am standing on a real basement waterproofing job. Let me show you the 3 things most homeowners never know to check.

What to film

On-site expert hook. Vertical, owner on the active waterproofing job with the work clearly behind them, gesturing at it. Phone-shot.
Follow-the-point teaching sequence. Owner points at each of the 3 check-points; camera follows to the real component (interior drain channel, sump pump + backup, discharge line running away). Teach good-vs-bad honestly, do not just pitch.
Empowerment reframe. Owner to camera saying the viewer can now judge any quote, including his own.
Ending card. Free honest inspection ask.

What to say

I am on a real waterproofing job. Here is what to check.
One. The drain. You want a real channel set along the whole wall, not a bead of sealer on the surface.
Two. The sump pump. You want a solid pump with a backup, so it still works when the power is out.
Three. Where the water goes. The discharge has to run far out and away, not right back at the house.
Now you can judge any company that quotes you, including us.
Want me to walk your home like this? Free inspection below.

Say it in your own words. It does not need to be perfect.

What it can look like

Basement Waterproofing — On a Real Drain Job — 3 Things Homeowners Never Check example picture — concept preview, not a live campaign result

CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.

Example only — your real video will show your real job.

Video 6 Our Documented Waterproofing Standard

Your opening line

Anyone can quote you a waterproofing job. Here is the 7-point install standard we follow on every single one, start to finish.

What to film

Professionalism hook. Vertical shot that signals a real, professional crew: uniforms, clean truck, labeled drain/sump materials staged neatly.
Standard proof clips in order. Chronological clips: crew arriving in uniform, the real drain channel and rated sump/backup, floor protection, and the finished clean-up. All real and category-matched.
Warranty document on camera. Hold the actual written warranty up to the lens so it is legible. Only show a real document. If no documented standard/warranty exists yet, build it before filming.
Ending card. Comparison-shopper ask with the free-quote subtitle.

What to say

Anyone can quote you a waterproofing job. Here is our standard.
We show up in uniform. We set a real interior drain, not a surface coat. We install a solid sump pump with a backup. We protect your floors, and we clean up when we leave.
And every job comes with our warranty in writing. You hold the paper.
Comparing quotes? Get one from a crew that documents it. Free inspection below.

Say it in your own words. It does not need to be perfect.

What it can look like

Basement Waterproofing — Our Documented Waterproofing Standard example picture — concept preview, not a live campaign result

CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.

Example only — your real video will show your real job.

Video 7 Customer Outcome — TEMPLATE (capture a real one, never invent)

Your opening line

TEMPLATE FILL (no permissioned testimonial yet): [CUSTOMER FIRST NAME] in [NEIGHBORHOOD] had [PROBLEM, e.g. water in the basement every spring] — capture their reaction on camera the day you finish the job.

What to film

Real customer at their home (hook). Vertical, the real permissioned customer at their own home, natural and unscripted. In template mode, use a clearly labeled placeholder card instead — never a stand-in actor presented as a real client.
Customer story + real finished job. Customer talking, intercut with real footage of their finished dry basement. Keep it unscripted and phone-shot.
Outcome quote. Capture one specific sentence about the result on camera. Do not write it for them. Subtitle the exact quote.
Ending card. Owner or card with the free-inspection ask.

What to say

[CUSTOMER states the basement problem in their OWN words, on camera, at their home]
[CUSTOMER, unscripted: what it was like before, why they chose [COMPANY], what changed] — intercut with real footage of their finished dry basement
[CUSTOMER gives ONE specific result sentence in their own words, e.g. a real quote you captured — never write it for them]
Want a result like [CUSTOMER FIRST NAME]'s? Free inspection below.

Say it in your own words. It does not need to be perfect.

What it can look like

Basement Waterproofing — Customer Outcome — TEMPLATE (capture a real one, never invent) example picture — concept preview, not a live campaign result

CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.

Example only — your real video will show your real job.

When you are done

Send or AirDrop all the clips to [NAME]. That is your whole job.

Film 7 videos in 60 minutes

Before you start

Your 60 minutes

What to bring

The blocks

Video 1 Local Owner Intro + Free Basement Inspection Offer

Your opening line

What to film

What to say

What it can look like

Video 2 4 Wet-Basement Warning Signs Checklist

Your opening line

What to film

What to say

What it can look like

Video 3 Storm-Season Timing — Don't Wait for the Flood

Your opening line

What to film

What to say

What it can look like

Video 4 Flooded to Dry — One Real Basement Job

Your opening line

What to film

What to say

What it can look like

Video 5 On a Real Drain Job — 3 Things Homeowners Never Check

Your opening line

What to film

What to say

What it can look like

Video 6 Our Documented Waterproofing Standard

Your opening line

What to film

What to say

What it can look like

Video 7 Customer Outcome — TEMPLATE (capture a real one, never invent)

Your opening line

What to film

What to say

What it can look like

When you are done