Anyone on the crew can do this. No experience needed. Do the blocks in order and check them off.
Word for word. Saying it your own way is better than memorizing.
| Time | What you say | Words on screen |
|---|---|---|
| 0-3s | [FIRST NAME] here. I run [COMPANY] right here in [CITY]. | [CITY] OWNER |
| 3-12s | We only work homes near you. We are not a call center. We do not sell your name to five companies. | LOCAL... NOT A CALL CENTER |
| 12-30s | Here is the one thing. When the soil under your slab washes out, the concrete drops into the gap. Caught early, we can lift it, not replace it. | LIFT IT... DON'T REPLACE IT |
| 30-48s | Right now I am opening a few free concrete estimates for local homeowners. I look myself. You get photos and a straight answer. | FREE [CITY] ESTIMATE |
| 48-58s | Tap below. Tell me your street. I will come look myself. | TAP BELOW |
| Shot | How to film it | Length |
|---|---|---|
| Owner selfie hook by the truck | Vertical medium close-up, owner centered, branded truck or a real job site behind them, natural daylight. Owner says the hook in their own words, no memorizing. Do not film while driving. | 12s |
| B-roll of a real recent local concrete leveling job | One 10-second clip of the actual crew or a completed local project (a slab rising during the lift, injection holes, a leveled driveway). Category must match concrete leveling. Phone-shot, steady. | 18s |
| Owner delivers the offer | Back to the owner on camera, direct to lens, calm and plain. Truck or logo visible. | 18s |
| CTA end card | Owner making the ask, or a simple end card with the phone number and 'tap below'. Keep the subtitle short. | 10s |
| Time | What you say | Words on screen |
|---|---|---|
| 0-3s | 4 signs your concrete is sinking. | 4 WARNING SIGNS |
| 3-11s | One. A driveway or walkway slab that sits lower than the one next to it. | SIGN 1... SUNKEN SLABS |
| 11-19s | Two. A lip where two slabs meet. People trip on it and step over it for years. This is the one folks ignore. | SIGN 2... TRIP LIP |
| 19-27s | Three. Water pooling on your patio or by the garage after rain. | SIGN 3... POOLING WATER |
| 27-35s | Four. A slab that rocks or sounds hollow when you step on it. The soil under it is gone. | SIGN 4... HOLLOW SLAB |
| 35-48s | One sign can wait. Two or more together means get it checked before the next big storm. | 2 OR MORE... GET IT CHECKED |
| 48-58s | Not sure which you have? Tap below for a free estimate. | FREE ESTIMATE |
| Shot | How to film it | Length |
|---|---|---|
| Alarming symptom close-up (hook) | Tight vertical close-up of the single scariest real sign, like a raised trip lip between two slabs. Shoot on a real home or recent job. Natural light. | 3s |
| One-symptom-per-cut sequence | Film 4 real close-ups, 3-4 seconds each: a sunken driveway slab, a raised trip lip where slabs meet, water pooled on a patio after rain, and a slab that rocks underfoot (or a level showing the drop). Category must match concrete leveling. | 32s |
| When-to-act rule | Owner to camera or a clean text card stating the two-or-more rule. Keep the subtitle short. | 13s |
| CTA card | Soft diagnostic ask with the free-estimate subtitle. | 10s |
| Time | What you say | Words on screen |
|---|---|---|
| 0-3s | The next few weeks are the best time to level your concrete. | SUMMER CHANGES THIS |
| 3-14s | Here is why. Summer storms wash out the soil under your slabs. Then hot, dry days shrink the ground and leave a gap. The slab drops into it. | WASHED OUT... THEN DRY |
| 14-38s | Wait, and the next storm washes out more soil and the drop gets worse. Move now, while it is a simple lift, and we fill the gap before it turns into a full replacement. | WAIT... IT GETS WORSE |
| 38-48s | Our summer schedule fills up before the heavy storms hit. | BOOKING JULY NOW |
| 48-58s | Get a free estimate while there is still time this season. | FREE ESTIMATE |
| Shot | How to film it | Length |
|---|---|---|
| Seasonal condition hook | Vertical shot of the summer trigger made visible: storm water washing across a driveway, or dry cracked soil at the edge of a sunken slab. Real, local. | 3s |
| Cause-and-effect explainer | Owner to camera or a simple shot showing soil washing out under a slab and the slab dropping into the gap. Keep it plain. | 11s |
| Why timing changes the decision | Owner explaining, with a cut to a real sunken slab or trip lip. Subtitle the key phrase. | 24s |
| Season scarcity + CTA card | End card naming the actual month so it feels current, then the free-estimate ask. | 20s |
| Time | What you say | Words on screen |
|---|---|---|
| 0-4s | This driveway was sunken and cracked. | BEFORE |
| 4-10s | Here is where it ended up. Now here is how we got there. | WATCH THIS |
| 10-40s | We drilled a few small holes in the slab. We pumped lifting material underneath to fill the gap. Then we raised the slab back to level and patched the holes. | THE PROCESS |
| 40-52s | Level. Solid. Done. No more trip lip. | AFTER |
| 52-58s | Want this for your home? Free estimate below. | YOUR TURN |
| Shot | How to film it | Length |
|---|---|---|
| Worst 'before' frame | Full-bleed vertical of the real sunken, cracked slab at its worst, filmed BEFORE anyone touches it. Never fabricate or borrow a before. | 4s |
| Fast before/after tease | Hard cut to the clean, level finished 'after' for 1-2 seconds, then back to the before. Same slab, same project. | 6s |
| Chronological process clips | 3-5 real clips from the same job in order: small holes drilled, lifting material pumped under the slab, the slab rising to level, the holes patched clean. Speed-match every clip so it feels like one job. | 30s |
| Clean finished result + CTA | Steady shot of the level, finished slab with the trip lip gone, then the free-estimate end card. | 18s |
| Time | What you say | Words on screen |
|---|---|---|
| 0-4s | I am on a real concrete leveling job. Here is what to check. | ON A REAL JOB |
| 4-16s | One. The gap under the slab. You want them to fill the empty space, not just lift the top. | CHECK 1... FILL THE GAP |
| 16-28s | Two. The soil. You want it stabilized so the slab does not sink again. | CHECK 2... STABLE SOIL |
| 28-40s | Three. The holes. A good crew drills small holes and patches them clean. | CHECK 3... CLEAN PATCH |
| 40-50s | Now you can judge any company that quotes you, including us. | NOW YOU KNOW |
| 50-58s | Want me to walk your home like this? Free estimate below. | FREE HONEST ESTIMATE |
| Shot | How to film it | Length |
|---|---|---|
| On-site expert hook | Vertical, owner on the active concrete leveling job with the work clearly behind them, gesturing at it. Phone-shot. | 4s |
| Follow-the-point teaching sequence | Owner points at each of the 3 check-points; camera follows to the real component (the gap being filled, the stabilized soil, the small patched holes). Teach good-vs-bad honestly, do not just pitch. | 36s |
| Empowerment reframe | Owner to camera saying the viewer can now judge any quote, including his own. | 10s |
| CTA end card | Free honest estimate ask. | 8s |
| Time | What you say | Words on screen |
|---|---|---|
| 0-4s | Anyone can quote you a concrete leveling job. Here is our standard. | OUR STANDARD |
| 4-38s | We show up in uniform. We fill the gap under the slab, not just lift the top. We stabilize the soil so it stays. We drill small holes and patch them clean, and we clean up when we leave. | STEP... MATERIAL... CLEAN-UP |
| 38-50s | And every job comes with our warranty in writing. You hold the paper. | WARRANTY IN WRITING |
| 50-58s | Comparing quotes? Get one from a crew that documents it. Free estimate below. | GET A REAL QUOTE |
| Shot | How to film it | Length |
|---|---|---|
| Professionalism hook | Vertical shot that signals a real, professional crew: uniforms, clean truck, labeled lifting equipment and a level staged neatly. | 4s |
| Standard proof clips in order | Chronological clips: crew arriving in uniform, the lifting material going under the slab, the level check, small clean-patched holes, and the finished clean-up. All real and category-matched. | 34s |
| Warranty document on camera | Hold the actual written warranty up to the lens so it is legible. Only show a real document. If no documented standard/warranty exists yet, build it before filming. | 12s |
| CTA end card | Comparison-shopper ask with the free-quote subtitle. | 8s |
| Time | What you say | Words on screen |
|---|---|---|
| 0-5s | [CUSTOMER states the concrete problem in their OWN words, on camera, at their home] | REAL [CITY] HOMEOWNER |
| 5-35s | [CUSTOMER, unscripted: what it was like before, why they chose [COMPANY], what changed] — intercut with real footage of their finished, leveled driveway | IN THEIR WORDS |
| 35-48s | [CUSTOMER gives ONE specific result sentence in their own words, e.g. a real quote you captured — never write it for them] | "[REAL QUOTE]" |
| 48-58s | Want a result like [CUSTOMER FIRST NAME]'s? Free estimate below. | FREE ESTIMATE |
| Shot | How to film it | Length |
|---|---|---|
| Real customer at their home (hook) | Vertical, the real permissioned customer at their own home, natural and unscripted. In template mode, use a clearly labeled placeholder card instead — never a stand-in actor presented as a real client. | 5s |
| Customer story + real finished job | Customer talking, intercut with real footage of their finished, leveled driveway. Keep it unscripted and phone-shot. | 30s |
| Outcome quote | Capture one specific sentence about the result on camera. Do not write it for them. Subtitle the exact quote. | 13s |
| CTA end card | Owner or card with the free-estimate ask. | 10s |