Anyone on the crew can do this. No experience needed. Do the blocks in order and check them off.
Word for word. Saying it your own way is better than memorizing.
| Time | What you say | Words on screen |
|---|---|---|
| 0-3s | [FIRST NAME] here. I run [COMPANY] right here in [CITY]. | [CITY] OWNER |
| 3-12s | We only work homes near you. We are not a call center. We do not sell your name to five companies. | LOCAL... NOT A CALL CENTER |
| 12-30s | Here is the one thing. A deck rots from the parts you cannot see. The frame, the posts, and where it meets the house. A weak deck can give out under people. A rebuild makes it safe. | ROTS UNDERNEATH |
| 30-48s | Right now I am opening a few free deck estimates for local homeowners. I look myself. You get photos and a straight answer. | FREE [CITY] ESTIMATE |
| 48-58s | Tap below. Tell me your street. I will come look myself. | TAP BELOW |
| Shot | How to film it | Length |
|---|---|---|
| Owner selfie hook by the truck | Vertical medium close-up, owner centered, branded truck or a real job site behind them, natural daylight. Owner says the hook in their own words, no memorizing. Do not film while driving. | 12s |
| B-roll of a real recent local deck job | One 10-second clip of the actual crew or a completed local project (tear-off to frame, new framing, finished deck). Category must match deck replacement. Phone-shot, steady. | 18s |
| Owner delivers the offer | Back to the owner on camera, direct to lens, calm and plain. Truck or logo visible. | 18s |
| CTA end card | Owner making the ask, or a simple end card with the phone number and 'tap below'. Keep the subtitle short. | 10s |
| Time | What you say | Words on screen |
|---|---|---|
| 0-3s | 5 signs your deck is not safe anymore. | 5 WARNING SIGNS |
| 3-9s | One. Soft, rotting, splintery boards. Press a screwdriver in and it sinks. That wood is done. | SIGN 1... ROTTING BOARDS |
| 9-15s | Two. A railing that wobbles when you lean on it. That is a fall waiting to happen. | SIGN 2... WOBBLY RAILING |
| 15-22s | Three. A bouncy, springy feel when you walk. That means the frame is moving, and it is the one folks ignore. | SIGN 3... BOUNCY FEEL |
| 22-29s | Four. The deck pulling away from the house. That connection holds the whole thing up. | SIGN 4... PULLING AWAY |
| 29-35s | Five. Posts that are soft or leaning at the base. The posts carry the deck. | SIGN 5... ROTTING POSTS |
| 35-48s | One sign can wait. Two or more together means get it checked before it gives out. | 2 OR MORE... GET IT CHECKED |
| 48-58s | Not sure which you have? Tap below for a free estimate. | FREE ESTIMATE |
| Shot | How to film it | Length |
|---|---|---|
| Alarming symptom close-up (hook) | Tight vertical close-up of the single scariest real sign, like a screwdriver sinking into a soft, rotten board. Shoot on a real deck or recent job. Natural light. | 3s |
| One-symptom-per-cut sequence | Film 5 real close-ups, 3-4 seconds each: a screwdriver pressed into a soft rotten board, a hand wiggling a wobbly railing, a foot testing a bouncy spot on the deck, a gap where the deck pulls from the house, a rotting post at its base. Category must match deck. | 32s |
| When-to-act rule | Owner to camera or a clean text card stating the two-or-more rule. Keep the subtitle short. | 13s |
| CTA card | Soft diagnostic ask with the free-estimate subtitle. | 10s |
| Time | What you say | Words on screen |
|---|---|---|
| 0-3s | The next few weeks are the best time to rebuild your deck. | SUMMER CHANGES THIS |
| 3-14s | Here is why. Summer is when you use the deck the most. Cookouts, kids, and guests put real weight on it, right when the old wood is at its weakest. | MOST USE... MOST WEIGHT |
| 14-38s | Wait, and you spend another whole summer on a deck you cannot trust. Build now, in dry summer weather, and it is solid before the busy season. | WAIT... A SEASON LOST |
| 38-48s | Our summer build schedule fills up fast. | BOOKING JULY NOW |
| 48-58s | Get a free estimate while there is still time this season. | FREE ESTIMATE |
| Shot | How to film it | Length |
|---|---|---|
| Seasonal condition hook | Vertical shot of the summer trigger made visible: bright summer sun raking across a gray, sun-worn deck that shows every crack and rotten board. Real, local. | 3s |
| Cause-and-effect explainer | Owner to camera or a simple shot of a soft, cracked board under summer light, then a hand testing a wobbly spot. Keep it plain. | 11s |
| Why timing changes the decision | Owner explaining, with a cut to a real rotten board or wobbly railing. Subtitle the key phrase. | 24s |
| Season scarcity + CTA card | End card naming the actual month so it feels current, then the free-estimate ask. | 20s |
| Time | What you say | Words on screen |
|---|---|---|
| 0-4s | This deck was rotting, wobbly, and unsafe to stand on. | BEFORE |
| 4-10s | Here is where it ended up. Now here is how we got there. | WATCH THIS |
| 10-40s | We tore off the old boards down to the frame. We set new posts on solid footings and rebuilt the frame. Then we fastened down new boards and a solid railing. | THE PROCESS |
| 40-52s | Solid. Safe. Done. No more wobble. | AFTER |
| 52-58s | Want this for your home? Free estimate below. | YOUR TURN |
| Shot | How to film it | Length |
|---|---|---|
| Worst 'before' frame | Full-bleed vertical of the real rotting or wobbly deck at its worst, filmed BEFORE anyone touches it. Never fabricate or borrow a before. | 4s |
| Fast before/after tease | Hard cut to the clean finished 'after' deck for 1-2 seconds, then back to the before. Same deck, same project. | 6s |
| Chronological process clips | 3-5 real clips from the same job in order: old boards torn off to the frame, new posts and footings set, frame rebuilt, new boards and railing fastened. Speed-match every clip so it feels like one job. | 30s |
| Clean finished result + CTA | Steady shot of the solid, finished deck with sturdy railings, then the free-estimate end card. | 18s |
| Time | What you say | Words on screen |
|---|---|---|
| 0-4s | I am on a real deck rebuild. Here is what to check. | ON A REAL JOB |
| 4-16s | One. The ledger. That is where the deck bolts to the house. It has to be flashed and bolted, not just nailed. This is the part that fails most. | CHECK 1... THE LEDGER |
| 16-28s | Two. The posts and footings. You want posts on solid footings, not rotting in the dirt. | CHECK 2... POSTS + FOOTINGS |
| 28-40s | Three. The railing and fasteners. You want the railing bolted solid and rated screws, not old nails. | CHECK 3... SOLID RAILING |
| 40-50s | Now you can judge any company that quotes you, including us. | NOW YOU KNOW |
| 50-58s | Want me to walk your deck like this? Free estimate below. | FREE HONEST ESTIMATE |
| Shot | How to film it | Length |
|---|---|---|
| On-site expert hook | Vertical, owner on the active deck rebuild with the work clearly behind them, gesturing at it. Phone-shot. | 4s |
| Follow-the-point teaching sequence | Owner points at each of the 3 check-points; camera follows to the real component (ledger board flashed and bolted, posts on footings, railing connection). Teach good-vs-bad honestly, do not just pitch. | 36s |
| Empowerment reframe | Owner to camera saying the viewer can now judge any quote, including his own. | 10s |
| CTA end card | Free honest estimate ask. | 8s |
| Time | What you say | Words on screen |
|---|---|---|
| 0-4s | Anyone can quote you a deck job. Here is our standard. | OUR STANDARD |
| 4-38s | We show up in uniform. We set the posts on solid footings. We flash and bolt the ledger to the house. We use rated boards and structural fasteners, not old nails. We protect your yard, and we clean up when we leave. | STEP... MATERIAL... CLEAN-UP |
| 38-50s | And every job comes with our warranty in writing. You hold the paper. | WARRANTY IN WRITING |
| 50-58s | Comparing quotes? Get one from a crew that documents it. Free estimate below. | GET A REAL QUOTE |
| Shot | How to film it | Length |
|---|---|---|
| Professionalism hook | Vertical shot that signals a real, professional crew: uniforms, clean truck, labeled rated boards and structural fasteners staged neatly. | 4s |
| Standard proof clips in order | Chronological clips: crew arriving in uniform, posts set on solid footings, the ledger flashed and bolted, rated boards and structural fasteners going down, and the finished clean-up with the yard protected. All real and category-matched. | 34s |
| Warranty document on camera | Hold the actual written warranty up to the lens so it is legible. Only show a real document. If no documented standard/warranty exists yet, build it before filming. | 12s |
| CTA end card | Comparison-shopper ask with the free-quote subtitle. | 8s |
| Time | What you say | Words on screen |
|---|---|---|
| 0-5s | [CUSTOMER states the deck problem in their OWN words, on camera, at their home] | REAL [CITY] HOMEOWNER |
| 5-35s | [CUSTOMER, unscripted: what it was like before, why they chose [COMPANY], what changed] — intercut with real footage of their finished deck | IN THEIR WORDS |
| 35-48s | [CUSTOMER gives ONE specific result sentence in their own words, e.g. a real quote you captured — never write it for them] | "[REAL QUOTE]" |
| 48-58s | Want a result like [CUSTOMER FIRST NAME]'s? Free estimate below. | FREE ESTIMATE |
| Shot | How to film it | Length |
|---|---|---|
| Real customer at their home (hook) | Vertical, the real permissioned customer at their own home, natural and unscripted. In template mode, use a clearly labeled placeholder card instead — never a stand-in actor presented as a real client. | 5s |
| Customer story + real finished job | Customer talking, intercut with real footage of their finished deck. Keep it unscripted and phone-shot. | 30s |
| Outcome quote | Capture one specific sentence about the result on camera. Do not write it for them. Subtitle the exact quote. | 13s |
| CTA end card | Owner or card with the free-estimate ask. | 10s |