Deck Replacement

Film 7 videos in 60 minutes

Anyone on the crew can do this. No experience needed.

Before you start

Video 1 Local Owner Intro + Free Deck Estimate Offer

Your opening line

[FIRST NAME] here. I run [COMPANY] right here in [CITY]. If you own a home near me, there is one thing to know about your deck before summer gets busy.

What to film

Owner selfie hook by the truck. Vertical medium close-up, owner centered, branded truck or a real job site behind them, natural daylight. Owner says the hook in their own words, no memorizing. Do not film while driving.
B-roll of a real recent local deck job. One 10-second clip of the actual crew or a completed local project (tear-off to frame, new framing, finished deck). Category must match deck replacement. Phone-shot, steady.
Owner delivers the offer. Back to the owner on camera, direct to lens, calm and plain. Truck or logo visible.
Ending card. Owner making the ask, or a simple end card with the phone number and 'tap below'. Keep the subtitle short.

What to say

[FIRST NAME] here. I run [COMPANY] right here in [CITY].
We only work homes near you. We are not a call center. We do not sell your name to five companies.
Here is the one thing. A deck rots from the parts you cannot see. The frame, the posts, and where it meets the house. A weak deck can give out under people. A rebuild makes it safe.
Right now I am opening a few free deck estimates for local homeowners. I look myself. You get photos and a straight answer.
Tap below. Tell me your street. I will come look myself.

Say it in your own words. It does not need to be perfect.

What it can look like

Deck Replacement — Local Owner Intro + Free Deck Estimate Offer example picture — concept preview, not a live campaign result

CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.

Example only — your real video will show your real job.

Video 2 5 Deck Warning Signs Checklist

Your opening line

5 signs your deck is not safe anymore. Number 3 is the one homeowners ignore until it gets dangerous.

What to film

Alarming symptom close-up (hook). Tight vertical close-up of the single scariest real sign, like a screwdriver sinking into a soft, rotten board. Shoot on a real deck or recent job. Natural light.
One-symptom-per-cut sequence. Film 5 real close-ups, 3-4 seconds each: a screwdriver pressed into a soft rotten board, a hand wiggling a wobbly railing, a foot testing a bouncy spot on the deck, a gap where the deck pulls from the house, a rotting post at its base. Category must match deck.
When-to-act rule. Owner to camera or a clean text card stating the two-or-more rule. Keep the subtitle short.
Ending card. Soft diagnostic ask with the free-estimate subtitle.

What to say

5 signs your deck is not safe anymore.
One. Soft, rotting, splintery boards. Press a screwdriver in and it sinks. That wood is done.
Two. A railing that wobbles when you lean on it. That is a fall waiting to happen.
Three. A bouncy, springy feel when you walk. That means the frame is moving, and it is the one folks ignore.
Four. The deck pulling away from the house. That connection holds the whole thing up.
Five. Posts that are soft or leaning at the base. The posts carry the deck.
One sign can wait. Two or more together means get it checked before it gives out.
Not sure which you have? Tap below for a free estimate.

Say it in your own words. It does not need to be perfect.

What it can look like

Deck Replacement — 5 Deck Warning Signs Checklist example picture — concept preview, not a live campaign result

CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.

Example only — your real video will show your real job.

Video 3 Summer Is Deck Season — Rebuild Before It's Busy

Your opening line

If you are going to rebuild your deck, the next few weeks are the best time. Here is why deck season changes everything.

What to film

Seasonal condition hook. Vertical shot of the summer trigger made visible: bright summer sun raking across a gray, sun-worn deck that shows every crack and rotten board. Real, local.
Cause-and-effect explainer. Owner to camera or a simple shot of a soft, cracked board under summer light, then a hand testing a wobbly spot. Keep it plain.
Why timing changes the decision. Owner explaining, with a cut to a real rotten board or wobbly railing. Subtitle the key phrase.
Season scarcity + Ending card. End card naming the actual month so it feels current, then the free-estimate ask.

What to say

The next few weeks are the best time to rebuild your deck.
Here is why. Summer is when you use the deck the most. Cookouts, kids, and guests put real weight on it, right when the old wood is at its weakest.
Wait, and you spend another whole summer on a deck you cannot trust. Build now, in dry summer weather, and it is solid before the busy season.
Our summer build schedule fills up fast.
Get a free estimate while there is still time this season.

Say it in your own words. It does not need to be perfect.

What it can look like

Deck Replacement — Summer Is Deck Season — Rebuild Before It's Busy example picture — concept preview, not a live campaign result

CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.

Example only — your real video will show your real job.

Video 4 Rotten, Wobbly Deck to Solid — One Real Job

Your opening line

This deck was rotting, wobbly, and unsafe to stand on. Watch what the right crew did in a few days.

What to film

Worst 'before' frame. Full-bleed vertical of the real rotting or wobbly deck at its worst, filmed BEFORE anyone touches it. Never fabricate or borrow a before.
Fast before/after tease. Hard cut to the clean finished 'after' deck for 1-2 seconds, then back to the before. Same deck, same project.
Chronological process clips. 3-5 real clips from the same job in order: old boards torn off to the frame, new posts and footings set, frame rebuilt, new boards and railing fastened. Speed-match every clip so it feels like one job.
Clean finished result + ending. Steady shot of the solid, finished deck with sturdy railings, then the free-estimate end card.

What to say

This deck was rotting, wobbly, and unsafe to stand on.
Here is where it ended up. Now here is how we got there.
We tore off the old boards down to the frame. We set new posts on solid footings and rebuilt the frame. Then we fastened down new boards and a solid railing.
Solid. Safe. Done. No more wobble.
Want this for your home? Free estimate below.

Say it in your own words. It does not need to be perfect.

What it can look like

Deck Replacement — Rotten, Wobbly Deck to Solid — One Real Job example picture — concept preview, not a live campaign result

CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.

Example only — your real video will show your real job.

Video 5 On a Real Deck Rebuild — 3 Things Homeowners Never Check

Your opening line

I am standing on a real deck rebuild. Let me show you the 3 things most homeowners never know to check.

What to film

On-site expert hook. Vertical, owner on the active deck rebuild with the work clearly behind them, gesturing at it. Phone-shot.
Follow-the-point teaching sequence. Owner points at each of the 3 check-points; camera follows to the real component (ledger board flashed and bolted, posts on footings, railing connection). Teach good-vs-bad honestly, do not just pitch.
Empowerment reframe. Owner to camera saying the viewer can now judge any quote, including his own.
Ending card. Free honest estimate ask.

What to say

I am on a real deck rebuild. Here is what to check.
One. The ledger. That is where the deck bolts to the house. It has to be flashed and bolted, not just nailed. This is the part that fails most.
Two. The posts and footings. You want posts on solid footings, not rotting in the dirt.
Three. The railing and fasteners. You want the railing bolted solid and rated screws, not old nails.
Now you can judge any company that quotes you, including us.
Want me to walk your deck like this? Free estimate below.

Say it in your own words. It does not need to be perfect.

What it can look like

Deck Replacement — On a Real Deck Rebuild — 3 Things Homeowners Never Check example picture — concept preview, not a live campaign result

CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.

Example only — your real video will show your real job.

Video 6 Our Documented Deck Replacement Standard

Your opening line

Anyone can quote you a deck job. Here is the step-by-step build standard we follow on every single one, start to finish.

What to film

Professionalism hook. Vertical shot that signals a real, professional crew: uniforms, clean truck, labeled rated boards and structural fasteners staged neatly.
Standard proof clips in order. Chronological clips: crew arriving in uniform, posts set on solid footings, the ledger flashed and bolted, rated boards and structural fasteners going down, and the finished clean-up with the yard protected. All real and category-matched.
Warranty document on camera. Hold the actual written warranty up to the lens so it is legible. Only show a real document. If no documented standard/warranty exists yet, build it before filming.
Ending card. Comparison-shopper ask with the free-quote subtitle.

What to say

Anyone can quote you a deck job. Here is our standard.
We show up in uniform. We set the posts on solid footings. We flash and bolt the ledger to the house. We use rated boards and structural fasteners, not old nails. We protect your yard, and we clean up when we leave.
And every job comes with our warranty in writing. You hold the paper.
Comparing quotes? Get one from a crew that documents it. Free estimate below.

Say it in your own words. It does not need to be perfect.

What it can look like

Deck Replacement — Our Documented Deck Replacement Standard example picture — concept preview, not a live campaign result

CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.

Example only — your real video will show your real job.

Video 7 Customer Outcome — TEMPLATE (capture a real one, never invent)

Your opening line

TEMPLATE FILL (no permissioned testimonial yet): [CUSTOMER FIRST NAME] in [NEIGHBORHOOD] had [PROBLEM, e.g. a rotting, unsafe deck] — capture their reaction on camera the day you finish the job.

What to film

Real customer at their home (hook). Vertical, the real permissioned customer at their own home, natural and unscripted. In template mode, use a clearly labeled placeholder card instead — never a stand-in actor presented as a real client.
Customer story + real finished job. Customer talking, intercut with real footage of their finished deck. Keep it unscripted and phone-shot.
Outcome quote. Capture one specific sentence about the result on camera. Do not write it for them. Subtitle the exact quote.
Ending card. Owner or card with the free-estimate ask.

What to say

[CUSTOMER states the deck problem in their OWN words, on camera, at their home]
[CUSTOMER, unscripted: what it was like before, why they chose [COMPANY], what changed] — intercut with real footage of their finished deck
[CUSTOMER gives ONE specific result sentence in their own words, e.g. a real quote you captured — never write it for them]
Want a result like [CUSTOMER FIRST NAME]'s? Free estimate below.

Say it in your own words. It does not need to be perfect.

What it can look like

Deck Replacement — Customer Outcome — TEMPLATE (capture a real one, never invent) example picture — concept preview, not a live campaign result

CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.

Example only — your real video will show your real job.

When you are done

Send or AirDrop all the clips to [NAME]. That is your whole job.

Film 7 videos in 60 minutes

Before you start

Your 60 minutes

What to bring

The blocks

Video 1 Local Owner Intro + Free Deck Estimate Offer

Your opening line

What to film

What to say

What it can look like

Video 2 5 Deck Warning Signs Checklist

Your opening line

What to film

What to say

What it can look like

Video 3 Summer Is Deck Season — Rebuild Before It's Busy

Your opening line

What to film

What to say

What it can look like

Video 4 Rotten, Wobbly Deck to Solid — One Real Job

Your opening line

What to film

What to say

What it can look like

Video 5 On a Real Deck Rebuild — 3 Things Homeowners Never Check

Your opening line

What to film

What to say

What it can look like

Video 6 Our Documented Deck Replacement Standard

Your opening line

What to film

What to say

What it can look like

Video 7 Customer Outcome — TEMPLATE (capture a real one, never invent)

Your opening line

What to film

What to say

What it can look like

When you are done