Drainage Correction

Film 7 videos in 60 minutes

Anyone on the crew can do this. No experience needed.

Before you start

Video 1 Local Owner Intro + Free Drainage Estimate Offer

Your opening line

[FIRST NAME] here. I run [COMPANY] right here in [CITY]. If you own a home near me, there is one thing to know about your yard drainage before the next big storm.

What to film

Owner selfie hook by the truck. Vertical medium close-up, owner centered, branded truck or a real job site behind them, natural daylight. Owner says the hook in their own words, no memorizing. Do not film while driving.
B-roll of a real recent local drainage correction job. One 10-second clip of the actual crew or a completed local project (a french drain trench, a catch basin, water draining away from the house). Category must match drainage correction. Phone-shot, steady.
Owner delivers the offer. Back to the owner on camera, direct to lens, calm and plain. Truck or logo visible.
Ending card. Owner making the ask, or a simple end card with the phone number and 'tap below'. Keep the subtitle short.

What to say

[FIRST NAME] here. I run [COMPANY] right here in [CITY].
We only work homes near you. We are not a call center. We do not sell your name to five companies.
Here is the one thing. If your yard slopes the wrong way, every storm sends water right at your house. The right system moves it away for good.
Right now I am opening a few free drainage estimates for local homeowners. I look myself. You get photos and a straight answer.
Tap below. Tell me your street. I will come look myself.

Say it in your own words. It does not need to be perfect.

What it can look like

Drainage Correction — Local Owner Intro + Free Drainage Estimate Offer example picture — concept preview, not a live campaign result

CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.

Example only — your real video will show your real job.

Video 2 4 Yard-Drainage Warning Signs Checklist

Your opening line

4 signs your yard drainage is failing. Number 2 is the one homeowners ignore until it gets expensive.

What to film

Alarming symptom close-up (hook). Tight vertical close-up of the single scariest real sign, like a downspout dumping water against the foundation, or a wide puddle sitting in the yard. Shoot on a real home or recent job. Natural light.
One-symptom-per-cut sequence. Film 4 real close-ups, 3-4 seconds each: standing water in the yard after rain, a downspout dumping at the foundation, a muddy dead spot in the lawn, and water at the base of the house or in the basement. Category must match drainage correction.
When-to-act rule. Owner to camera or a clean text card stating the two-or-more rule. Keep the subtitle short.
Ending card. Soft diagnostic ask with the free-estimate subtitle.

What to say

4 signs your yard drainage is failing.
One. Water still standing in the yard days after the rain stops.
Two. Downspouts that dump right next to the house. That water pools against your walls. This is the one folks ignore.
Three. Soggy, muddy spots where the grass will not grow.
Four. Water in the basement or crawlspace after a storm. The yard is sending it inside.
One sign can wait. Two or more together means get it checked before the next big storm.
Not sure which you have? Tap below for a free estimate.

Say it in your own words. It does not need to be perfect.

What it can look like

Drainage Correction — 4 Yard-Drainage Warning Signs Checklist example picture — concept preview, not a live campaign result

CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.

Example only — your real video will show your real job.

Video 3 Storm-Season Timing — Fix the Grade Before the Flood

Your opening line

If you are going to fix your yard drainage, the next few weeks are the best time. Here is why summer's heavy storms change everything.

What to film

Seasonal condition hook. Vertical shot of the summer trigger made visible: storm water pooling in the yard, or rain sheeting across the lawn toward the house. Real, local.
Cause-and-effect explainer. Owner to camera or a simple shot showing soaked ground and runoff heading toward the foundation. Keep it plain.
Why timing changes the decision. Owner explaining, with a cut to a real puddle or eroded rut. Subtitle the key phrase.
Season scarcity + Ending card. End card naming the actual month so it feels current, then the free-estimate ask.

What to say

The next few weeks are the best time to fix your yard drainage.
Here is why. Summer storms dump water fast. The ground is already soaked, so it cannot soak up more. All that water runs straight at your house.
Wait for the next storm and that water ends up in your basement or against your foundation. Fix the grade now, while the ground is workable, and we send the water away before it gets inside.
Our summer schedule fills up fast once the rain starts.
Get a free estimate while the yard is still workable.

Say it in your own words. It does not need to be perfect.

What it can look like

Drainage Correction — Storm-Season Timing — Fix the Grade Before the Flood example picture — concept preview, not a live campaign result

CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.

Example only — your real video will show your real job.

Video 4 Flooded Yard to Dry — One Real Drainage Job

Your opening line

This yard flooded every time it rained. Watch what the right crew did in a few days.

What to film

Worst 'before' frame. Full-bleed vertical of the real flooded or soggy yard at its worst, filmed BEFORE anyone touches it. Never fabricate or borrow a before.
Fast before/after tease. Hard cut to the dry, finished 'after' for 1-2 seconds, then back to the before. Same yard, same project.
Chronological process clips. 3-5 real clips from the same job in order: the trench dug, a perforated pipe laid in gravel, a catch basin set in the low spot, water running out and away. Speed-match every clip so it feels like one job.
Clean finished result + ending. Steady shot of the dry yard with water draining the right way, then the free-estimate end card.

What to say

This yard flooded every time it rained.
Here is where it ended up. Now here is how we got there.
We dug a trench across the wet path. We laid a perforated pipe in gravel. We set a catch basin in the low spot. Then we ran the water out and away from the house.
Dry. Clean. Done. The water runs away now.
Want this for your home? Free estimate below.

Say it in your own words. It does not need to be perfect.

What it can look like

Drainage Correction — Flooded Yard to Dry — One Real Drainage Job example picture — concept preview, not a live campaign result

CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.

Example only — your real video will show your real job.

Video 5 On a Real Drainage Job — 3 Things Homeowners Never Check

Your opening line

I am standing on a real yard drainage job. Let me show you the 3 things most homeowners never know to check.

What to film

On-site expert hook. Vertical, owner on the active drainage job with the work clearly behind them, gesturing at it. Phone-shot.
Follow-the-point teaching sequence. Owner points at each of the 3 check-points; camera follows to the real component (the discharge running away, the perforated pipe in gravel, the graded slope). Teach good-vs-bad honestly, do not just pitch.
Empowerment reframe. Owner to camera saying the viewer can now judge any quote, including his own.
Ending card. Free honest estimate ask.

What to say

I am on a real drainage job. Here is what to check.
One. Where the water ends up. It has to run far out and away from the house, not just a few feet.
Two. The drain itself. You want a real perforated pipe in gravel, not just a pipe buried in dirt.
Three. The grade. The yard has to slope away from the house so water never heads back.
Now you can judge any company that quotes you, including us.
Want me to walk your home like this? Free estimate below.

Say it in your own words. It does not need to be perfect.

What it can look like

Drainage Correction — On a Real Drainage Job — 3 Things Homeowners Never Check example picture — concept preview, not a live campaign result

CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.

Example only — your real video will show your real job.

Video 6 Our Documented Drainage Correction Standard

Your opening line

Anyone can quote you a drainage job. Here is the step-by-step install standard we follow on every single one, start to finish.

What to film

Professionalism hook. Vertical shot that signals a real, professional crew: uniforms, clean truck, labeled perforated pipe, gravel, and a catch basin staged neatly.
Standard proof clips in order. Chronological clips: crew arriving in uniform, the perforated pipe set in gravel, the catch basin placed, the graded slope, and the finished clean-up. All real and category-matched.
Warranty document on camera. Hold the actual written warranty up to the lens so it is legible. Only show a real document. If no documented standard/warranty exists yet, build it before filming.
Ending card. Comparison-shopper ask with the free-quote subtitle.

What to say

Anyone can quote you a drainage job. Here is our standard.
We show up in uniform. We lay a real perforated pipe in gravel, not a pipe in bare dirt. We grade the yard to slope away from the house. We run the water far out and away, and we clean up when we leave.
And every job comes with our warranty in writing. You hold the paper.
Comparing quotes? Get one from a crew that documents it. Free estimate below.

Say it in your own words. It does not need to be perfect.

What it can look like

Drainage Correction — Our Documented Drainage Correction Standard example picture — concept preview, not a live campaign result

CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.

Example only — your real video will show your real job.

Video 7 Customer Outcome — TEMPLATE (capture a real one, never invent)

Your opening line

TEMPLATE FILL (no permissioned testimonial yet): [CUSTOMER FIRST NAME] in [NEIGHBORHOOD] had [PROBLEM, e.g. water pooling against the house every storm] — capture their reaction on camera the day you finish the job.

What to film

Real customer at their home (hook). Vertical, the real permissioned customer at their own home, natural and unscripted. In template mode, use a clearly labeled placeholder card instead — never a stand-in actor presented as a real client.
Customer story + real finished job. Customer talking, intercut with real footage of their finished drainage job and dry yard. Keep it unscripted and phone-shot.
Outcome quote. Capture one specific sentence about the result on camera. Do not write it for them. Subtitle the exact quote.
Ending card. Owner or card with the free-estimate ask.

What to say

[CUSTOMER states the yard drainage problem in their OWN words, on camera, at their home]
[CUSTOMER, unscripted: what it was like before, why they chose [COMPANY], what changed] — intercut with real footage of their finished drainage job and dry yard
[CUSTOMER gives ONE specific result sentence in their own words, e.g. a real quote you captured — never write it for them]
Want a result like [CUSTOMER FIRST NAME]'s? Free estimate below.

Say it in your own words. It does not need to be perfect.

What it can look like

Drainage Correction — Customer Outcome — TEMPLATE (capture a real one, never invent) example picture — concept preview, not a live campaign result

CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.

Example only — your real video will show your real job.

When you are done

Send or AirDrop all the clips to [NAME]. That is your whole job.

Film 7 videos in 60 minutes

Before you start

Your 60 minutes

What to bring

The blocks

Video 1 Local Owner Intro + Free Drainage Estimate Offer

Your opening line

What to film

What to say

What it can look like

Video 2 4 Yard-Drainage Warning Signs Checklist

Your opening line

What to film

What to say

What it can look like

Video 3 Storm-Season Timing — Fix the Grade Before the Flood

Your opening line

What to film

What to say

What it can look like

Video 4 Flooded Yard to Dry — One Real Drainage Job

Your opening line

What to film

What to say

What it can look like

Video 5 On a Real Drainage Job — 3 Things Homeowners Never Check

Your opening line

What to film

What to say

What it can look like

Video 6 Our Documented Drainage Correction Standard

Your opening line

What to film

What to say

What it can look like

Video 7 Customer Outcome — TEMPLATE (capture a real one, never invent)

Your opening line

What to film

What to say

What it can look like

When you are done