Anyone on the crew can do this. No experience needed. Do the blocks in order and check them off.
Word for word. Saying it your own way is better than memorizing.
| Time | What you say | Words on screen |
|---|---|---|
| 0-3s | [FIRST NAME] here. I run [COMPANY] right here in [CITY]. | [CITY] OWNER |
| 3-12s | We only work homes near you. We are not a call center. We do not sell your name to five companies. | LOCAL... NOT A CALL CENTER |
| 12-30s | Here is the one thing. A septic system warns you before it quits. Slow drains and a wet, smelly yard mean the tank or the field is failing. Caught early, you have real choices. | IT WARNS YOU... FIRST |
| 30-48s | Right now I am opening a few free septic site evaluations for local homeowners. I look myself. You get photos and a straight answer. | FREE [CITY] SITE EVAL |
| 48-58s | Tap below. Tell me your street. I will come look myself. | TAP BELOW |
| Shot | How to film it | Length |
|---|---|---|
| Owner selfie hook by the truck | Vertical medium close-up, owner centered, branded truck or a real job site behind them, natural daylight. Owner says the hook in their own words, no memorizing. Do not film while driving. | 12s |
| B-roll of a real recent local septic job | One 10-second clip of the actual crew or a completed local project (excavation, new tank set, drain-field trenches, finished graded yard). Category must match septic replacement. Phone-shot, steady. | 18s |
| Owner delivers the offer | Back to the owner on camera, direct to lens, calm and plain. Truck or logo visible. | 18s |
| CTA end card | Owner making the ask, or a simple end card with the phone number and 'tap below'. Keep the subtitle short. | 10s |
| Time | What you say | Words on screen |
|---|---|---|
| 0-3s | 5 signs your septic is failing. | 5 WARNING SIGNS |
| 3-11s | One. Every drain in the house is slow at once. That points to the system, not one clog. | SIGN 1... ALL DRAINS SLOW |
| 11-19s | Two. Toilets and drains that gurgle. The system is struggling to move waste. | SIGN 2... GURGLING DRAINS |
| 19-27s | Three. A bright green strip of fast grass over the field. Folks think it is healthy. It can mean waste is leaking up. | SIGN 3... BRIGHT GREEN GRASS |
| 27-35s | Four. A soggy, smelly wet spot over the tank or field. That is untreated waste at the top. | SIGN 4... WET SMELLY SPOT |
| 35-43s | Five. Sewage backing up into the house. This one is urgent and a health risk. | SIGN 5... SEWAGE BACKUP |
| 43-50s | One sign can wait. Two or more together means get a site evaluation before it fails for good. | 2 OR MORE... GET IT CHECKED |
| 50-58s | Not sure which you have? Tap below for a free site evaluation. | FREE SITE EVAL |
| Shot | How to film it | Length |
|---|---|---|
| Alarming symptom close-up (hook) | Tight vertical close-up of the single scariest real sign, like dark effluent surfacing in a soggy spot over the field. Shoot on a real home or recent job. Natural light. | 3s |
| One-symptom-per-cut sequence | Film 5 real close-ups, 3-4 seconds each: a slow-draining sink, a gurgling toilet, a bright green strip of grass over the field, a soggy smelly wet spot over the tank, and a slow backup at a floor drain. Category must match septic. | 32s |
| When-to-act rule | Owner to camera or a clean text card stating the two-or-more rule. Keep the subtitle short. | 13s |
| CTA card | Soft diagnostic ask with the free site-evaluation subtitle. | 10s |
| Time | What you say | Words on screen |
|---|---|---|
| 0-3s | Waiting through summer is the worst time for a weak septic. | SUMMER CHANGES THIS |
| 3-14s | Here is why. Summer guests and full houses push more water through the system. Then summer storms soak the ground, so a tired drain field can't take any more. | MORE WATER... SOAKED GROUND |
| 14-38s | Wait, and the next big storm or busy weekend is when it backs up into the house. Move now, while the ground is dry and workable, and we can plan a clean install. | WAIT... IT BACKS UP |
| 38-48s | Our summer dig schedule fills up fast in warm weather. | BOOKING JULY NOW |
| 48-58s | Get a free site evaluation while your system is still holding. | FREE SITE EVAL |
| Shot | How to film it | Length |
|---|---|---|
| Seasonal condition hook | Vertical shot of the summer trigger made visible: standing water pooling over a saturated drain field after a downpour, or a soggy field on a hot day. Real, local. | 3s |
| Cause-and-effect explainer | Owner to camera or a simple diagram showing more household water plus soaked ground overwhelming the drain field. Keep it plain. | 11s |
| Why timing changes the decision | Owner explaining, with a cut to a real wet field or dry, workable ground. Subtitle the key phrase. | 24s |
| Season scarcity + CTA card | End card naming the actual month so it feels current, then the free site-evaluation ask. | 20s |
| Time | What you say | Words on screen |
|---|---|---|
| 0-4s | This yard was a soggy, smelly, failing drain field. | BEFORE |
| 4-10s | Here is where it ended up. Now here is how we got there. | WATCH THIS |
| 10-40s | We dug out the old, failed tank. We set a new tank on a solid base. Then we laid new drain-field pipe in clean gravel trenches. | THE PROCESS |
| 40-52s | Backfilled. Graded. Done. A dry yard and a system that works. | AFTER |
| 52-58s | Want this for your home? Free site evaluation below. | YOUR TURN |
| Shot | How to film it | Length |
|---|---|---|
| Worst 'before' frame | Full-bleed vertical of the real soggy, failing field or surfacing effluent at its worst, filmed BEFORE anyone touches it. Never fabricate or borrow a before. | 4s |
| Fast before/after tease | Hard cut to the clean, finished graded yard for 1-2 seconds, then back to the before. Same yard, same project. | 6s |
| Chronological process clips | 3-5 real clips from the same job in order: old tank dug out, new tank set on base, drain-field pipe laid in gravel, backfill and grade. Speed-match every clip so it feels like one job. | 30s |
| Clean finished result + CTA | Steady shot of the finished, graded, dry yard, then the free site-evaluation end card. | 18s |
| Time | What you say | Words on screen |
|---|---|---|
| 0-4s | I am on a real septic job. Here is what to check. | ON A REAL JOB |
| 4-16s | One. The soil and the site. A real site evaluation checks that the ground can actually take the water, not just a guess. | CHECK 1... THE SOIL |
| 16-28s | Two. The tank and the base. You want a rated tank set level on solid, prepped ground, not dropped in loose dirt. | CHECK 2... LEVEL TANK |
| 28-40s | Three. The drain field. You want real pipe in clean gravel trenches, then a proper backfill and grade. | CHECK 3... REAL GRAVEL FIELD |
| 40-50s | Now you can judge any company that quotes you, including us. | NOW YOU KNOW |
| 50-58s | Want me to check your home like this? Free site evaluation below. | FREE SITE EVAL |
| Shot | How to film it | Length |
|---|---|---|
| On-site expert hook | Vertical, owner on the active septic job with the excavation and work clearly behind them, gesturing at it. Phone-shot. | 4s |
| Follow-the-point teaching sequence | Owner points at each of the 3 check-points; camera follows to the real thing (the soil/site, the tank on its base, the drain-field pipe in gravel). Teach good-vs-bad honestly, do not just pitch. | 36s |
| Empowerment reframe | Owner to camera saying the viewer can now judge any quote, including his own. | 10s |
| CTA end card | Free honest site-evaluation ask. | 8s |
| Time | What you say | Words on screen |
|---|---|---|
| 0-4s | Anyone can quote you a septic job. Here is our standard. | OUR STANDARD |
| 4-38s | We show up in uniform. We start with a real site evaluation. We set a rated tank on a solid base. We lay real drain-field pipe in clean gravel. Then we backfill, grade, and clean up your yard. | SITE EVAL... TANK... GRADE |
| 38-50s | And every job comes with our warranty in writing. You hold the paper. | WARRANTY IN WRITING |
| 50-58s | Comparing quotes? Get one from a crew that documents it. Free site evaluation below. | GET A REAL QUOTE |
| Shot | How to film it | Length |
|---|---|---|
| Professionalism hook | Vertical shot that signals a real, professional crew: uniforms, clean truck, rated tank and drain-field materials staged neatly. | 4s |
| Standard proof clips in order | Chronological clips: crew arriving in uniform, the site evaluation, the rated tank set on a prepped base, drain-field pipe in clean gravel, and the finished backfill and grade. All real and category-matched. | 34s |
| Warranty document on camera | Hold the actual written warranty up to the lens so it is legible. Only show a real document. If no documented standard/warranty exists yet, build it before filming. | 12s |
| CTA end card | Comparison-shopper ask with the free-quote subtitle. | 8s |
| Time | What you say | Words on screen |
|---|---|---|
| 0-5s | [CUSTOMER states the septic problem in their OWN words, on camera, at their home] | REAL [CITY] HOMEOWNER |
| 5-35s | [CUSTOMER, unscripted: what it was like before, why they chose [COMPANY], what changed] — intercut with real footage of their finished septic job | IN THEIR WORDS |
| 35-48s | [CUSTOMER gives ONE specific result sentence in their own words, e.g. a real quote you captured — never write it for them] | "[REAL QUOTE]" |
| 48-58s | Want a result like [CUSTOMER FIRST NAME]'s? Free site evaluation below. | FREE SITE EVAL |
| Shot | How to film it | Length |
|---|---|---|
| Real customer at their home (hook) | Vertical, the real permissioned customer at their own home, natural and unscripted. In template mode, use a clearly labeled placeholder card instead — never a stand-in actor presented as a real client. | 5s |
| Customer story + real finished job | Customer talking, intercut with real footage of their finished septic system and graded yard. Keep it unscripted and phone-shot. | 30s |
| Outcome quote | Capture one specific sentence about the result on camera. Do not write it for them. Subtitle the exact quote. | 13s |
| CTA end card | Owner or card with the free site-evaluation ask. | 10s |