Septic Replacement

Film 7 videos in 60 minutes

Anyone on the crew can do this. No experience needed.

Before you start

Video 1 Local Owner Intro + Free Septic Site Evaluation Offer

Your opening line

[FIRST NAME] here. I run [COMPANY] right here in [CITY]. If you own a home near me on a septic system, there is one thing to know before it backs up on you.

What to film

Owner selfie hook by the truck. Vertical medium close-up, owner centered, branded truck or a real job site behind them, natural daylight. Owner says the hook in their own words, no memorizing. Do not film while driving.
B-roll of a real recent local septic job. One 10-second clip of the actual crew or a completed local project (excavation, new tank set, drain-field trenches, finished graded yard). Category must match septic replacement. Phone-shot, steady.
Owner delivers the offer. Back to the owner on camera, direct to lens, calm and plain. Truck or logo visible.
Ending card. Owner making the ask, or a simple end card with the phone number and 'tap below'. Keep the subtitle short.

What to say

[FIRST NAME] here. I run [COMPANY] right here in [CITY].
We only work homes near you. We are not a call center. We do not sell your name to five companies.
Here is the one thing. A septic system warns you before it quits. Slow drains and a wet, smelly yard mean the tank or the field is failing. Caught early, you have real choices.
Right now I am opening a few free septic site evaluations for local homeowners. I look myself. You get photos and a straight answer.
Tap below. Tell me your street. I will come look myself.

Say it in your own words. It does not need to be perfect.

What it can look like

Septic Replacement — Local Owner Intro + Free Septic Site Evaluation Offer example picture — concept preview, not a live campaign result

CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.

Example only — your real video will show your real job.

Video 2 5 Failing-Septic Warning Signs Checklist

Your opening line

5 signs your septic is failing. Number 3 is the one homeowners get wrong until it gets expensive.

What to film

Alarming symptom close-up (hook). Tight vertical close-up of the single scariest real sign, like dark effluent surfacing in a soggy spot over the field. Shoot on a real home or recent job. Natural light.
One-symptom-per-cut sequence. Film 5 real close-ups, 3-4 seconds each: a slow-draining sink, a gurgling toilet, a bright green strip of grass over the field, a soggy smelly wet spot over the tank, and a slow backup at a floor drain. Category must match septic.
When-to-act rule. Owner to camera or a clean text card stating the two-or-more rule. Keep the subtitle short.
Ending card. Soft diagnostic ask with the free site-evaluation subtitle.

What to say

5 signs your septic is failing.
One. Every drain in the house is slow at once. That points to the system, not one clog.
Two. Toilets and drains that gurgle. The system is struggling to move waste.
Three. A bright green strip of fast grass over the field. Folks think it is healthy. It can mean waste is leaking up.
Four. A soggy, smelly wet spot over the tank or field. That is untreated waste at the top.
Five. Sewage backing up into the house. This one is urgent and a health risk.
One sign can wait. Two or more together means get a site evaluation before it fails for good.
Not sure which you have? Tap below for a free site evaluation.

Say it in your own words. It does not need to be perfect.

What it can look like

Septic Replacement — 5 Failing-Septic Warning Signs Checklist example picture — concept preview, not a live campaign result

CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.

Example only — your real video will show your real job.

Video 3 Summer Load Timing — Fix Before It Backs Up

Your opening line

If your septic is acting up, waiting through summer is the worst move. Here is why a full house and summer storms push a weak system over the edge.

What to film

Seasonal condition hook. Vertical shot of the summer trigger made visible: standing water pooling over a saturated drain field after a downpour, or a soggy field on a hot day. Real, local.
Cause-and-effect explainer. Owner to camera or a simple diagram showing more household water plus soaked ground overwhelming the drain field. Keep it plain.
Why timing changes the decision. Owner explaining, with a cut to a real wet field or dry, workable ground. Subtitle the key phrase.
Season scarcity + Ending card. End card naming the actual month so it feels current, then the free site-evaluation ask.

What to say

Waiting through summer is the worst time for a weak septic.
Here is why. Summer guests and full houses push more water through the system. Then summer storms soak the ground, so a tired drain field can't take any more.
Wait, and the next big storm or busy weekend is when it backs up into the house. Move now, while the ground is dry and workable, and we can plan a clean install.
Our summer dig schedule fills up fast in warm weather.
Get a free site evaluation while your system is still holding.

Say it in your own words. It does not need to be perfect.

What it can look like

Septic Replacement — Summer Load Timing — Fix Before It Backs Up example picture — concept preview, not a live campaign result

CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.

Example only — your real video will show your real job.

Video 4 Failing, Soggy Field to Clean Yard — One Real Job

Your opening line

This yard was a soggy, smelly, failing drain field. Watch what the right crew did in a few days.

What to film

Worst 'before' frame. Full-bleed vertical of the real soggy, failing field or surfacing effluent at its worst, filmed BEFORE anyone touches it. Never fabricate or borrow a before.
Fast before/after tease. Hard cut to the clean, finished graded yard for 1-2 seconds, then back to the before. Same yard, same project.
Chronological process clips. 3-5 real clips from the same job in order: old tank dug out, new tank set on base, drain-field pipe laid in gravel, backfill and grade. Speed-match every clip so it feels like one job.
Clean finished result + ending. Steady shot of the finished, graded, dry yard, then the free site-evaluation end card.

What to say

This yard was a soggy, smelly, failing drain field.
Here is where it ended up. Now here is how we got there.
We dug out the old, failed tank. We set a new tank on a solid base. Then we laid new drain-field pipe in clean gravel trenches.
Backfilled. Graded. Done. A dry yard and a system that works.
Want this for your home? Free site evaluation below.

Say it in your own words. It does not need to be perfect.

What it can look like

Septic Replacement — Failing, Soggy Field to Clean Yard — One Real Job example picture — concept preview, not a live campaign result

CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.

Example only — your real video will show your real job.

Video 5 On a Real Septic Job — 3 Things Homeowners Never Check

Your opening line

I am standing on a real septic replacement job. Let me show you the 3 things most homeowners never know to check.

What to film

On-site expert hook. Vertical, owner on the active septic job with the excavation and work clearly behind them, gesturing at it. Phone-shot.
Follow-the-point teaching sequence. Owner points at each of the 3 check-points; camera follows to the real thing (the soil/site, the tank on its base, the drain-field pipe in gravel). Teach good-vs-bad honestly, do not just pitch.
Empowerment reframe. Owner to camera saying the viewer can now judge any quote, including his own.
Ending card. Free honest site-evaluation ask.

What to say

I am on a real septic job. Here is what to check.
One. The soil and the site. A real site evaluation checks that the ground can actually take the water, not just a guess.
Two. The tank and the base. You want a rated tank set level on solid, prepped ground, not dropped in loose dirt.
Three. The drain field. You want real pipe in clean gravel trenches, then a proper backfill and grade.
Now you can judge any company that quotes you, including us.
Want me to check your home like this? Free site evaluation below.

Say it in your own words. It does not need to be perfect.

What it can look like

Septic Replacement — On a Real Septic Job — 3 Things Homeowners Never Check example picture — concept preview, not a live campaign result

CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.

Example only — your real video will show your real job.

Video 6 Our Documented Septic Install Standard

Your opening line

Anyone can quote you a septic job. Here is the start-to-finish install standard we follow on every single one.

What to film

Professionalism hook. Vertical shot that signals a real, professional crew: uniforms, clean truck, rated tank and drain-field materials staged neatly.
Standard proof clips in order. Chronological clips: crew arriving in uniform, the site evaluation, the rated tank set on a prepped base, drain-field pipe in clean gravel, and the finished backfill and grade. All real and category-matched.
Warranty document on camera. Hold the actual written warranty up to the lens so it is legible. Only show a real document. If no documented standard/warranty exists yet, build it before filming.
Ending card. Comparison-shopper ask with the free-quote subtitle.

What to say

Anyone can quote you a septic job. Here is our standard.
We show up in uniform. We start with a real site evaluation. We set a rated tank on a solid base. We lay real drain-field pipe in clean gravel. Then we backfill, grade, and clean up your yard.
And every job comes with our warranty in writing. You hold the paper.
Comparing quotes? Get one from a crew that documents it. Free site evaluation below.

Say it in your own words. It does not need to be perfect.

What it can look like

Septic Replacement — Our Documented Septic Install Standard example picture — concept preview, not a live campaign result

CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.

Example only — your real video will show your real job.

Video 7 Customer Outcome — TEMPLATE (capture a real one, never invent)

Your opening line

TEMPLATE FILL (no permissioned testimonial yet): [CUSTOMER FIRST NAME] in [NEIGHBORHOOD] had [PROBLEM, e.g. a failing septic that kept backing up] — capture their reaction on camera the day you finish the job.

What to film

Real customer at their home (hook). Vertical, the real permissioned customer at their own home, natural and unscripted. In template mode, use a clearly labeled placeholder card instead — never a stand-in actor presented as a real client.
Customer story + real finished job. Customer talking, intercut with real footage of their finished septic system and graded yard. Keep it unscripted and phone-shot.
Outcome quote. Capture one specific sentence about the result on camera. Do not write it for them. Subtitle the exact quote.
Ending card. Owner or card with the free site-evaluation ask.

What to say

[CUSTOMER states the septic problem in their OWN words, on camera, at their home]
[CUSTOMER, unscripted: what it was like before, why they chose [COMPANY], what changed] — intercut with real footage of their finished septic job
[CUSTOMER gives ONE specific result sentence in their own words, e.g. a real quote you captured — never write it for them]
Want a result like [CUSTOMER FIRST NAME]'s? Free site evaluation below.

Say it in your own words. It does not need to be perfect.

What it can look like

Septic Replacement — Customer Outcome — TEMPLATE (capture a real one, never invent) example picture — concept preview, not a live campaign result

CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.

Example only — your real video will show your real job.

When you are done

Send or AirDrop all the clips to [NAME]. That is your whole job.

Film 7 videos in 60 minutes

Before you start

Your 60 minutes

What to bring

The blocks

Video 1 Local Owner Intro + Free Septic Site Evaluation Offer

Your opening line

What to film

What to say

What it can look like

Video 2 5 Failing-Septic Warning Signs Checklist

Your opening line

What to film

What to say

What it can look like

Video 3 Summer Load Timing — Fix Before It Backs Up

Your opening line

What to film

What to say

What it can look like

Video 4 Failing, Soggy Field to Clean Yard — One Real Job

Your opening line

What to film

What to say

What it can look like

Video 5 On a Real Septic Job — 3 Things Homeowners Never Check

Your opening line

What to film

What to say

What it can look like

Video 6 Our Documented Septic Install Standard

Your opening line

What to film

What to say

What it can look like

Video 7 Customer Outcome — TEMPLATE (capture a real one, never invent)

Your opening line

What to film

What to say

What it can look like

When you are done