Siding Replacement
Film 7 videos in 60 minutes
Anyone on the crew can do this. No experience needed.
Before you start
Your 60 minutes
Do these blocks in order. Check each one off.
What to bring
The blocks
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Covers: Video 1, Video 2, Video 3, Video 5, Video 6
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Covers: Video 4, Video 5, Video 6
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Covers: Video 2, Video 4
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Covers: Video 4, Video 6
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Covers: Video 3, Video 7
Video 1 Local Owner Intro + Free Siding Estimate Offer
Your opening line
[FIRST NAME] here. I run [COMPANY] right here in [CITY]. If you own a home near me, there is one thing to know about your siding before the next big storm.
What to film
What to say
- [FIRST NAME] here. I run [COMPANY] right here in [CITY].
- We only work homes near you. We are not a call center. We do not sell your name to five companies.
- Here is the one thing. A cracked or loose panel is not just looks. When water gets behind old siding, it rots the wall you cannot see. New siding stops it.
- Right now I am opening a few free siding estimates for local homeowners. I look myself. You get photos and a straight answer.
- Tap below. Tell me your street. I will come look myself.
Say it in your own words. It does not need to be perfect.
What it can look like
CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.
Example only — your real video will show your real job.
Video 2 5 Siding Warning Signs Checklist
Your opening line
5 signs your siding is worn out. Number 3 is the one homeowners ignore until it gets expensive.
What to film
What to say
- 5 signs your siding is worn out.
- One. Cracked, warped, or buckled panels. Once they split, water gets behind them.
- Two. Paint that peels and siding that looks faded and old. That means it is worn out.
- Three. Soft spots you can press a finger into. That is rot, and it is the one folks ignore.
- Four. Loose, buckling, or missing panels. Every gap lets in water and bugs.
- Five. Green growth or mold streaking down the wall. That means moisture is trapped.
- One sign can wait. Two or more together means get it checked before water gets in the wall.
- Not sure which you have? Tap below for a free estimate.
Say it in your own words. It does not need to be perfect.
What it can look like
CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.
Example only — your real video will show your real job.
Video 3 Summer Heat + Storms — Reside Before It Gets Worse
Your opening line
If you are going to replace your siding, the next few weeks are the best time. Here is why summer's heat and storms change everything.
What to film
What to say
- The next few weeks are the best time to reside your home.
- Here is why. Summer sun bakes old siding until it cracks and buckles. Then summer storms drive rain in behind it.
- Wait, and every storm pushes more water behind the panels and rots the wall. Reside now, in dry summer weather, and the wall gets sealed up clean.
- Our summer build schedule fills up before the fall rains hit.
- Get a free estimate while there is still time this season.
Say it in your own words. It does not need to be perfect.
What it can look like
CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.
Example only — your real video will show your real job.
Video 4 Cracked, Faded Siding to Fresh — One Real Job
Your opening line
This siding was cracked, faded, and pulling loose. Watch what the right crew did in a few days.
What to film
What to say
- This siding was cracked, faded, and pulling loose.
- Here is where it ended up. Now here is how we got there.
- We stripped the old siding down to the wall. We checked for rot and wrapped it to keep water out. Then we set new siding, clean and tight.
- Fresh. Sealed. Done. No more water sneaking in.
- Want this for your home? Free estimate below.
Say it in your own words. It does not need to be perfect.
What it can look like
CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.
Example only — your real video will show your real job.
Video 5 On a Real Siding Job — 3 Things Homeowners Never Check
Your opening line
I am standing on a real siding job. Let me show you the 3 things most homeowners never know to check.
What to film
What to say
- I am on a real siding job. Here is what to check.
- One. The wall behind the siding. A good crew pulls a panel and checks for rot before covering it up.
- Two. The house wrap. You want a real weather barrier on the wall, not new panels slapped over the old.
- Three. How they seal the edges. Water sneaks in around windows and trim, so the flashing has to be right.
- Now you can judge any company that quotes you, including us.
- Want me to walk your home like this? Free estimate below.
Say it in your own words. It does not need to be perfect.
What it can look like
CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.
Example only — your real video will show your real job.
Video 6 Our Documented Siding Replacement Standard
Your opening line
Anyone can quote you a siding job. Here is the step-by-step install standard we follow on every single one, start to finish.
What to film
What to say
- Anyone can quote you a siding job. Here is our standard.
- We show up in uniform. We check the wall for rot, not just cover it. We wrap it in a real weather barrier. We use quality siding, not the cheap version. We protect your yard, and we clean up when we leave.
- And every job comes with our warranty in writing. You hold the paper.
- Comparing quotes? Get one from a crew that documents it. Free estimate below.
Say it in your own words. It does not need to be perfect.
What it can look like
CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.
Example only — your real video will show your real job.
Video 7 Customer Outcome — TEMPLATE (capture a real one, never invent)
Your opening line
TEMPLATE FILL (no permissioned testimonial yet): [CUSTOMER FIRST NAME] in [NEIGHBORHOOD] had [PROBLEM, e.g. cracked, rotting siding] — capture their reaction on camera the day you finish the job.
What to film
What to say
- [CUSTOMER states the siding problem in their OWN words, on camera, at their home]
- [CUSTOMER, unscripted: what it was like before, why they chose [COMPANY], what changed] — intercut with real footage of their finished siding
- [CUSTOMER gives ONE specific result sentence in their own words, e.g. a real quote you captured — never write it for them]
- Want a result like [CUSTOMER FIRST NAME]'s? Free estimate below.
Say it in your own words. It does not need to be perfect.
What it can look like
CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.
Example only — your real video will show your real job.
When you are done
Send or AirDrop all the clips to [NAME]. That is your whole job.