Anyone on the crew can do this. No experience needed. Do the blocks in order and check them off.
Word for word. Saying it your own way is better than memorizing.
| Time | What you say | Words on screen |
|---|---|---|
| 0-3s | [FIRST NAME] here. I run [COMPANY] right here in [CITY]. | [CITY] OWNER |
| 3-12s | We only work homes near you. We are not a call center. We do not sell your name to five companies. | LOCAL... NOT A CALL CENTER |
| 12-30s | Here is the one thing. A cracked or loose panel is not just looks. When water gets behind old siding, it rots the wall you cannot see. New siding stops it. | STOPS HIDDEN ROT |
| 30-48s | Right now I am opening a few free siding estimates for local homeowners. I look myself. You get photos and a straight answer. | FREE [CITY] ESTIMATE |
| 48-58s | Tap below. Tell me your street. I will come look myself. | TAP BELOW |
| Shot | How to film it | Length |
|---|---|---|
| Owner selfie hook by the truck | Vertical medium close-up, owner centered, branded truck or a real job site behind them, natural daylight. Owner says the hook in their own words, no memorizing. Do not film while driving. | 12s |
| B-roll of a real recent local siding job | One 10-second clip of the actual crew or a completed local project (tear-off, new panels going up, finished wall). Category must match siding replacement. Phone-shot, steady. | 18s |
| Owner delivers the offer | Back to the owner on camera, direct to lens, calm and plain. Truck or logo visible. | 18s |
| CTA end card | Owner making the ask, or a simple end card with the phone number and 'tap below'. Keep the subtitle short. | 10s |
| Time | What you say | Words on screen |
|---|---|---|
| 0-3s | 5 signs your siding is worn out. | 5 WARNING SIGNS |
| 3-9s | One. Cracked, warped, or buckled panels. Once they split, water gets behind them. | SIGN 1... CRACKED PANELS |
| 9-15s | Two. Paint that peels and siding that looks faded and old. That means it is worn out. | SIGN 2... PEELING PAINT |
| 15-22s | Three. Soft spots you can press a finger into. That is rot, and it is the one folks ignore. | SIGN 3... SOFT SPOTS |
| 22-29s | Four. Loose, buckling, or missing panels. Every gap lets in water and bugs. | SIGN 4... LOOSE PANELS |
| 29-35s | Five. Green growth or mold streaking down the wall. That means moisture is trapped. | SIGN 5... MOLD GROWTH |
| 35-48s | One sign can wait. Two or more together means get it checked before water gets in the wall. | 2 OR MORE... GET IT CHECKED |
| 48-58s | Not sure which you have? Tap below for a free estimate. | FREE ESTIMATE |
| Shot | How to film it | Length |
|---|---|---|
| Alarming symptom close-up (hook) | Tight vertical close-up of the single scariest real sign, like a cracked, warped panel with water staining behind it. Shoot on a real home or recent job. Natural light. | 3s |
| One-symptom-per-cut sequence | Film 5 real close-ups, 3-4 seconds each: cracked/warped panel, peeling faded paint, a screwdriver pressing into a soft rotten spot, a loose or missing panel, green mold streaking down the wall. Category must match siding. | 32s |
| When-to-act rule | Owner to camera or a clean text card stating the two-or-more rule. Keep the subtitle short. | 13s |
| CTA card | Soft diagnostic ask with the free-estimate subtitle. | 10s |
| Time | What you say | Words on screen |
|---|---|---|
| 0-3s | The next few weeks are the best time to reside your home. | SUMMER CHANGES THIS |
| 3-14s | Here is why. Summer sun bakes old siding until it cracks and buckles. Then summer storms drive rain in behind it. | HEAT... THEN STORMS |
| 14-38s | Wait, and every storm pushes more water behind the panels and rots the wall. Reside now, in dry summer weather, and the wall gets sealed up clean. | WAIT... WATER GETS IN |
| 38-48s | Our summer build schedule fills up before the fall rains hit. | BOOKING JULY NOW |
| 48-58s | Get a free estimate while there is still time this season. | FREE ESTIMATE |
| Shot | How to film it | Length |
|---|---|---|
| Seasonal condition hook | Vertical shot of the summer trigger made visible: vinyl siding buckling and rippling in the heat, or a storm-cracked panel with the wall showing behind it. Real, local. | 3s |
| Cause-and-effect explainer | Owner to camera or a simple shot showing sun-baked cracked siding, then rain running in behind a loose panel. Keep it plain. | 11s |
| Why timing changes the decision | Owner explaining, with a cut to a real cracked panel or a water-stained wall behind old siding. Subtitle the key phrase. | 24s |
| Season scarcity + CTA card | End card naming the actual month so it feels current, then the free-estimate ask. | 20s |
| Time | What you say | Words on screen |
|---|---|---|
| 0-4s | This siding was cracked, faded, and pulling loose. | BEFORE |
| 4-10s | Here is where it ended up. Now here is how we got there. | WATCH THIS |
| 10-40s | We stripped the old siding down to the wall. We checked for rot and wrapped it to keep water out. Then we set new siding, clean and tight. | THE PROCESS |
| 40-52s | Fresh. Sealed. Done. No more water sneaking in. | AFTER |
| 52-58s | Want this for your home? Free estimate below. | YOUR TURN |
| Shot | How to film it | Length |
|---|---|---|
| Worst 'before' frame | Full-bleed vertical of the real cracked, faded, or rotting siding at its worst, filmed BEFORE anyone touches it. Never fabricate or borrow a before. | 4s |
| Fast before/after tease | Hard cut to the clean finished 'after' wall for 1-2 seconds, then back to the before. Same home, same project. | 6s |
| Chronological process clips | 3-5 real clips from the same job in order: old siding stripped off, wall checked and wrapped, new panels set. Speed-match every clip so it feels like one job. | 30s |
| Clean finished result + CTA | Steady shot of the fresh, finished siding, then the free-estimate end card. | 18s |
| Time | What you say | Words on screen |
|---|---|---|
| 0-4s | I am on a real siding job. Here is what to check. | ON A REAL JOB |
| 4-16s | One. The wall behind the siding. A good crew pulls a panel and checks for rot before covering it up. | CHECK 1... THE WALL |
| 16-28s | Two. The house wrap. You want a real weather barrier on the wall, not new panels slapped over the old. | CHECK 2... HOUSE WRAP |
| 28-40s | Three. How they seal the edges. Water sneaks in around windows and trim, so the flashing has to be right. | CHECK 3... SEALED EDGES |
| 40-50s | Now you can judge any company that quotes you, including us. | NOW YOU KNOW |
| 50-58s | Want me to walk your home like this? Free estimate below. | FREE HONEST ESTIMATE |
| Shot | How to film it | Length |
|---|---|---|
| On-site expert hook | Vertical, owner on the active siding job with the work clearly behind them, gesturing at it. Phone-shot. | 4s |
| Follow-the-point teaching sequence | Owner points at each of the 3 check-points; camera follows to the real component (wall behind a pulled panel, house wrap going on, flashing around a window). Teach good-vs-bad honestly, do not just pitch. | 36s |
| Empowerment reframe | Owner to camera saying the viewer can now judge any quote, including his own. | 10s |
| CTA end card | Free honest estimate ask. | 8s |
| Time | What you say | Words on screen |
|---|---|---|
| 0-4s | Anyone can quote you a siding job. Here is our standard. | OUR STANDARD |
| 4-38s | We show up in uniform. We check the wall for rot, not just cover it. We wrap it in a real weather barrier. We use quality siding, not the cheap version. We protect your yard, and we clean up when we leave. | STEP... MATERIAL... CLEAN-UP |
| 38-50s | And every job comes with our warranty in writing. You hold the paper. | WARRANTY IN WRITING |
| 50-58s | Comparing quotes? Get one from a crew that documents it. Free estimate below. | GET A REAL QUOTE |
| Shot | How to film it | Length |
|---|---|---|
| Professionalism hook | Vertical shot that signals a real, professional crew: uniforms, clean truck, labeled quality siding and house wrap staged neatly. | 4s |
| Standard proof clips in order | Chronological clips: crew arriving in uniform, the wall checked for rot, real house wrap going on, quality siding set, and the finished clean-up with landscaping protected. All real and category-matched. | 34s |
| Warranty document on camera | Hold the actual written warranty up to the lens so it is legible. Only show a real document. If no documented standard/warranty exists yet, build it before filming. | 12s |
| CTA end card | Comparison-shopper ask with the free-quote subtitle. | 8s |
| Time | What you say | Words on screen |
|---|---|---|
| 0-5s | [CUSTOMER states the siding problem in their OWN words, on camera, at their home] | REAL [CITY] HOMEOWNER |
| 5-35s | [CUSTOMER, unscripted: what it was like before, why they chose [COMPANY], what changed] — intercut with real footage of their finished siding | IN THEIR WORDS |
| 35-48s | [CUSTOMER gives ONE specific result sentence in their own words, e.g. a real quote you captured — never write it for them] | "[REAL QUOTE]" |
| 48-58s | Want a result like [CUSTOMER FIRST NAME]'s? Free estimate below. | FREE ESTIMATE |
| Shot | How to film it | Length |
|---|---|---|
| Real customer at their home (hook) | Vertical, the real permissioned customer at their own home, natural and unscripted. In template mode, use a clearly labeled placeholder card instead — never a stand-in actor presented as a real client. | 5s |
| Customer story + real finished job | Customer talking, intercut with real footage of their finished siding. Keep it unscripted and phone-shot. | 30s |
| Outcome quote | Capture one specific sentence about the result on camera. Do not write it for them. Subtitle the exact quote. | 13s |
| CTA end card | Owner or card with the free-estimate ask. | 10s |