Crawlspace Repair

Film 7 videos in 60 minutes

Anyone on the crew can do this. No experience needed.

Before you start

Video 1 Local Owner Intro + Free Crawlspace Inspection Offer

Your opening line

[FIRST NAME] here. I run [COMPANY] right here in [CITY]. If you own a home near me, there is one thing to know about your crawlspace before the next big storm.

What to film

Owner selfie hook by the truck. Vertical medium close-up, owner centered, branded truck or a real job site behind them, natural daylight. Owner says the hook in their own words, no memorizing. Do not film while driving.
B-roll of a real recent local crawlspace repair job. One 10-second clip of the actual crew or a completed local project (sealed vapor barrier, a jack post, a finished dry crawlspace). Category must match crawlspace repair. Phone-shot, steady.
Owner delivers the offer. Back to the owner on camera, direct to lens, calm and plain. Truck or logo visible.
Ending card. Owner making the ask, or a simple end card with the phone number and 'tap below'. Keep the subtitle short.

What to say

[FIRST NAME] here. I run [COMPANY] right here in [CITY].
We only work homes near you. We are not a call center. We do not sell your name to five companies.
Here is the one thing. The damp air under your house does not stay down there. It rises into your rooms. Seal the crawlspace and you stop it at the source.
Right now I am opening a few free crawlspace checks for local homeowners. I look myself. You get photos and a straight answer.
Tap below. Tell me your street. I will come look myself.

Say it in your own words. It does not need to be perfect.

What it can look like

Crawlspace Repair — Local Owner Intro + Free Crawlspace Inspection Offer example picture — concept preview, not a live campaign result

CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.

Example only — your real video will show your real job.

Video 2 4 Crawlspace Warning Signs Checklist

Your opening line

4 signs your crawlspace is trying to warn you. Number 2 is the one homeowners ignore until it gets expensive.

What to film

Alarming symptom close-up (hook). Tight vertical close-up of the single scariest real sign, like mold on a floor joist or water on the crawlspace dirt. Shoot on a real home or recent job. Work light in the dark crawlspace.
One-symptom-per-cut sequence. Film 4 real close-ups, 3-4 seconds each: a bouncy or dipping floor (marble rolling), a damp stained joist for the musty-smell beat, standing water on the crawlspace dirt, and mold or rot on a wood beam. Category must match crawlspace.
When-to-act rule. Owner to camera or a clean text card stating the two-or-more rule. Keep the subtitle short.
Ending card. Soft diagnostic ask with the free-inspection subtitle.

What to say

4 signs your crawlspace is warning you.
One. Floors that feel bouncy or sag over the crawlspace. The support below is giving out.
Two. A musty smell rising into your rooms. That damp air is already in your house. This is the one folks ignore.
Three. Standing water or wet dirt under the house. Wet wood rots fast.
Four. Mold or rot on the wood beams. That points to steady moisture down there.
One sign can wait. Two or more together means get it checked before the next big storm.
Not sure which you have? Tap below for a free inspection.

Say it in your own words. It does not need to be perfect.

What it can look like

Crawlspace Repair — 4 Crawlspace Warning Signs Checklist example picture — concept preview, not a live campaign result

CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.

Example only — your real video will show your real job.

Video 3 Summer Humidity Timing — Seal Before Rot Spreads

Your opening line

If you are going to fix your crawlspace, the next few weeks are the best time. Here is why summer's damp air changes everything.

What to film

Seasonal condition hook. Vertical shot of the summer trigger made visible: humid air and condensation dripping under the house, or water pooled on the crawlspace dirt after a storm. Real, local.
Cause-and-effect explainer. Owner to camera or a simple shot showing humid air coming in the vents and moisture sitting on the wood. Keep it plain.
Why timing changes the decision. Owner explaining, with a cut to a real damp joist or moldy beam. Subtitle the key phrase.
Season scarcity + Ending card. End card naming the actual month so it feels current, then the free-inspection ask.

What to say

The next few weeks are the best time to fix your crawlspace.
Here is why. Hot, humid summer air pours in through the open vents. Summer storms soak the ground under the house. It all stays damp down there.
Wait, and that damp air feeds mold and rot on your wood all summer. Move now, while we can dry it out and seal it, and we catch it before the rot spreads.
Our summer schedule fills up fast.
Get a free inspection while there is still time this season.

Say it in your own words. It does not need to be perfect.

What it can look like

Crawlspace Repair — Summer Humidity Timing — Seal Before Rot Spreads example picture — concept preview, not a live campaign result

CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.

Example only — your real video will show your real job.

Video 4 Wet, Muddy Crawlspace to Sealed and Dry — One Real Job

Your opening line

This crawlspace was a wet, muddy mess. Watch what the right crew did in a few days.

What to film

Worst 'before' frame. Full-bleed vertical of the real wet, muddy, or moldy crawlspace at its worst, filmed BEFORE anyone touches it. Never fabricate or borrow a before.
Fast before/after tease. Hard cut to the clean, sealed, dry finished 'after' for 1-2 seconds, then back to the before. Same crawlspace, same project.
Chronological process clips. 3-5 real clips from the same job in order: the space cleared out, the vapor barrier sealed to the floor and walls, a jack post set under the beam, the dehumidifier running. Speed-match every clip so it feels like one job.
Clean finished result + ending. Steady shot of the sealed, dry, brighter crawlspace, then the free-inspection end card.

What to say

This crawlspace was a wet, muddy mess.
Here is where it ended up. Now here is how we got there.
We cleared out the space. We sealed a thick liner to the floor and walls. We set jacks under the sagging beam. Then we put in a dehumidifier to keep it dry.
Sealed. Dry. Solid. No more damp rising up.
Want this for your home? Free inspection below.

Say it in your own words. It does not need to be perfect.

What it can look like

Crawlspace Repair — Wet, Muddy Crawlspace to Sealed and Dry — One Real Job example picture — concept preview, not a live campaign result

CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.

Example only — your real video will show your real job.

Video 5 On a Real Crawlspace Job — 3 Things Homeowners Never Check

Your opening line

I am at a real crawlspace job. Let me show you the 3 things most homeowners never know to check.

What to film

On-site expert hook. Vertical, owner at the active crawlspace job with the work clearly behind or below them, gesturing at it. Phone-shot.
Follow-the-point teaching sequence. Owner points at each of the 3 check-points; camera follows to the real component (liner sealed to the wall, jacks on a solid footing, dehumidifier or drain). Teach good-vs-bad honestly, do not just pitch.
Empowerment reframe. Owner to camera saying the viewer can now judge any quote, including his own.
Ending card. Free honest inspection ask.

What to say

I am at a real crawlspace job. Here is what to check.
One. The liner. You want it sealed tight to the walls, not just laid down on the dirt.
Two. The support jacks. You want them set on a solid footing under the beam, not just propped up.
Three. How they keep it dry. You want a dehumidifier or a drain, so it stays dry for good.
Now you can judge any company that quotes you, including us.
Want me to walk your home like this? Free inspection below.

Say it in your own words. It does not need to be perfect.

What it can look like

Crawlspace Repair — On a Real Crawlspace Job — 3 Things Homeowners Never Check example picture — concept preview, not a live campaign result

CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.

Example only — your real video will show your real job.

Video 6 Our Documented Crawlspace Repair Standard

Your opening line

Anyone can quote you a crawlspace job. Here is the step-by-step install standard we follow on every single one, start to finish.

What to film

Professionalism hook. Vertical shot that signals a real, professional crew: uniforms, clean truck, labeled liner and dehumidifier materials staged neatly.
Standard proof clips in order. Chronological clips: crew arriving in uniform, the sealed liner and set jacks, the dehumidifier going in, and the finished clean-up. All real and category-matched.
Warranty document on camera. Hold the actual written warranty up to the lens so it is legible. Only show a real document. If no documented standard/warranty exists yet, build it before filming.
Ending card. Comparison-shopper ask with the free-quote subtitle.

What to say

Anyone can quote you a crawlspace job. Here is our standard.
We show up in uniform. We seal a thick, rated liner to the walls, not a loose sheet. We set solid support jacks. We add a dehumidifier, and we clean up when we leave.
And every job comes with our warranty in writing. You hold the paper.
Comparing quotes? Get one from a crew that documents it. Free inspection below.

Say it in your own words. It does not need to be perfect.

What it can look like

Crawlspace Repair — Our Documented Crawlspace Repair Standard example picture — concept preview, not a live campaign result

CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.

Example only — your real video will show your real job.

Video 7 Customer Outcome — TEMPLATE (capture a real one, never invent)

Your opening line

TEMPLATE FILL (no permissioned testimonial yet): [CUSTOMER FIRST NAME] in [NEIGHBORHOOD] had [PROBLEM, e.g. a wet crawlspace and sagging floors] — capture their reaction on camera the day you finish the job.

What to film

Real customer at their home (hook). Vertical, the real permissioned customer at their own home, natural and unscripted. In template mode, use a clearly labeled placeholder card instead — never a stand-in actor presented as a real client.
Customer story + real finished job. Customer talking, intercut with real footage of their finished, sealed crawlspace. Keep it unscripted and phone-shot.
Outcome quote. Capture one specific sentence about the result on camera. Do not write it for them. Subtitle the exact quote.
Ending card. Owner or card with the free-inspection ask.

What to say

[CUSTOMER states the crawlspace problem in their OWN words, on camera, at their home]
[CUSTOMER, unscripted: what it was like before, why they chose [COMPANY], what changed] — intercut with real footage of their finished, sealed crawlspace
[CUSTOMER gives ONE specific result sentence in their own words, e.g. a real quote you captured — never write it for them]
Want a result like [CUSTOMER FIRST NAME]'s? Free inspection below.

Say it in your own words. It does not need to be perfect.

What it can look like

Crawlspace Repair — Customer Outcome — TEMPLATE (capture a real one, never invent) example picture — concept preview, not a live campaign result

CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.

Example only — your real video will show your real job.

When you are done

Send or AirDrop all the clips to [NAME]. That is your whole job.

Film 7 videos in 60 minutes

Before you start

Your 60 minutes

What to bring

The blocks

Video 1 Local Owner Intro + Free Crawlspace Inspection Offer

Your opening line

What to film

What to say

What it can look like

Video 2 4 Crawlspace Warning Signs Checklist

Your opening line

What to film

What to say

What it can look like

Video 3 Summer Humidity Timing — Seal Before Rot Spreads

Your opening line

What to film

What to say

What it can look like

Video 4 Wet, Muddy Crawlspace to Sealed and Dry — One Real Job

Your opening line

What to film

What to say

What it can look like

Video 5 On a Real Crawlspace Job — 3 Things Homeowners Never Check

Your opening line

What to film

What to say

What it can look like

Video 6 Our Documented Crawlspace Repair Standard

Your opening line

What to film

What to say

What it can look like

Video 7 Customer Outcome — TEMPLATE (capture a real one, never invent)

Your opening line

What to film

What to say

What it can look like

When you are done