Anyone on the crew can do this. No experience needed. Do the blocks in order and check them off.
Word for word. Saying it your own way is better than memorizing.
| Time | What you say | Words on screen |
|---|---|---|
| 0-3s | [FIRST NAME] here. I run [COMPANY] right here in [CITY]. | [CITY] OWNER |
| 3-12s | We only work homes near you. We are not a call center. We do not sell your name to five companies. | LOCAL... NOT A CALL CENTER |
| 12-30s | Here is the one thing. The damp air under your house does not stay down there. It rises into your rooms. Seal the crawlspace and you stop it at the source. | SEAL IT... STOP THE DAMP |
| 30-48s | Right now I am opening a few free crawlspace checks for local homeowners. I look myself. You get photos and a straight answer. | FREE [CITY] INSPECTION |
| 48-58s | Tap below. Tell me your street. I will come look myself. | TAP BELOW |
| Shot | How to film it | Length |
|---|---|---|
| Owner selfie hook by the truck | Vertical medium close-up, owner centered, branded truck or a real job site behind them, natural daylight. Owner says the hook in their own words, no memorizing. Do not film while driving. | 12s |
| B-roll of a real recent local crawlspace repair job | One 10-second clip of the actual crew or a completed local project (sealed vapor barrier, a jack post, a finished dry crawlspace). Category must match crawlspace repair. Phone-shot, steady. | 18s |
| Owner delivers the offer | Back to the owner on camera, direct to lens, calm and plain. Truck or logo visible. | 18s |
| CTA end card | Owner making the ask, or a simple end card with the phone number and 'tap below'. Keep the subtitle short. | 10s |
| Time | What you say | Words on screen |
|---|---|---|
| 0-3s | 4 signs your crawlspace is warning you. | 4 WARNING SIGNS |
| 3-11s | One. Floors that feel bouncy or sag over the crawlspace. The support below is giving out. | SIGN 1... BOUNCY FLOORS |
| 11-19s | Two. A musty smell rising into your rooms. That damp air is already in your house. This is the one folks ignore. | SIGN 2... MUSTY SMELL |
| 19-27s | Three. Standing water or wet dirt under the house. Wet wood rots fast. | SIGN 3... WET GROUND |
| 27-35s | Four. Mold or rot on the wood beams. That points to steady moisture down there. | SIGN 4... MOLD ON WOOD |
| 35-48s | One sign can wait. Two or more together means get it checked before the next big storm. | 2 OR MORE... GET IT CHECKED |
| 48-58s | Not sure which you have? Tap below for a free inspection. | FREE INSPECTION |
| Shot | How to film it | Length |
|---|---|---|
| Alarming symptom close-up (hook) | Tight vertical close-up of the single scariest real sign, like mold on a floor joist or water on the crawlspace dirt. Shoot on a real home or recent job. Work light in the dark crawlspace. | 3s |
| One-symptom-per-cut sequence | Film 4 real close-ups, 3-4 seconds each: a bouncy or dipping floor (marble rolling), a damp stained joist for the musty-smell beat, standing water on the crawlspace dirt, and mold or rot on a wood beam. Category must match crawlspace. | 32s |
| When-to-act rule | Owner to camera or a clean text card stating the two-or-more rule. Keep the subtitle short. | 13s |
| CTA card | Soft diagnostic ask with the free-inspection subtitle. | 10s |
| Time | What you say | Words on screen |
|---|---|---|
| 0-3s | The next few weeks are the best time to fix your crawlspace. | SUMMER CHANGES THIS |
| 3-14s | Here is why. Hot, humid summer air pours in through the open vents. Summer storms soak the ground under the house. It all stays damp down there. | HUMID AIR... IN THE VENTS |
| 14-38s | Wait, and that damp air feeds mold and rot on your wood all summer. Move now, while we can dry it out and seal it, and we catch it before the rot spreads. | WAIT... ROT SPREADS |
| 38-48s | Our summer schedule fills up fast. | BOOKING JULY NOW |
| 48-58s | Get a free inspection while there is still time this season. | FREE INSPECTION |
| Shot | How to film it | Length |
|---|---|---|
| Seasonal condition hook | Vertical shot of the summer trigger made visible: humid air and condensation dripping under the house, or water pooled on the crawlspace dirt after a storm. Real, local. | 3s |
| Cause-and-effect explainer | Owner to camera or a simple shot showing humid air coming in the vents and moisture sitting on the wood. Keep it plain. | 11s |
| Why timing changes the decision | Owner explaining, with a cut to a real damp joist or moldy beam. Subtitle the key phrase. | 24s |
| Season scarcity + CTA card | End card naming the actual month so it feels current, then the free-inspection ask. | 20s |
| Time | What you say | Words on screen |
|---|---|---|
| 0-4s | This crawlspace was a wet, muddy mess. | BEFORE |
| 4-10s | Here is where it ended up. Now here is how we got there. | WATCH THIS |
| 10-40s | We cleared out the space. We sealed a thick liner to the floor and walls. We set jacks under the sagging beam. Then we put in a dehumidifier to keep it dry. | THE PROCESS |
| 40-52s | Sealed. Dry. Solid. No more damp rising up. | AFTER |
| 52-58s | Want this for your home? Free inspection below. | YOUR TURN |
| Shot | How to film it | Length |
|---|---|---|
| Worst 'before' frame | Full-bleed vertical of the real wet, muddy, or moldy crawlspace at its worst, filmed BEFORE anyone touches it. Never fabricate or borrow a before. | 4s |
| Fast before/after tease | Hard cut to the clean, sealed, dry finished 'after' for 1-2 seconds, then back to the before. Same crawlspace, same project. | 6s |
| Chronological process clips | 3-5 real clips from the same job in order: the space cleared out, the vapor barrier sealed to the floor and walls, a jack post set under the beam, the dehumidifier running. Speed-match every clip so it feels like one job. | 30s |
| Clean finished result + CTA | Steady shot of the sealed, dry, brighter crawlspace, then the free-inspection end card. | 18s |
| Time | What you say | Words on screen |
|---|---|---|
| 0-4s | I am at a real crawlspace job. Here is what to check. | ON A REAL JOB |
| 4-16s | One. The liner. You want it sealed tight to the walls, not just laid down on the dirt. | CHECK 1... SEALED LINER |
| 16-28s | Two. The support jacks. You want them set on a solid footing under the beam, not just propped up. | CHECK 2... SOLID JACKS |
| 28-40s | Three. How they keep it dry. You want a dehumidifier or a drain, so it stays dry for good. | CHECK 3... STAYS DRY |
| 40-50s | Now you can judge any company that quotes you, including us. | NOW YOU KNOW |
| 50-58s | Want me to walk your home like this? Free inspection below. | FREE HONEST INSPECTION |
| Shot | How to film it | Length |
|---|---|---|
| On-site expert hook | Vertical, owner at the active crawlspace job with the work clearly behind or below them, gesturing at it. Phone-shot. | 4s |
| Follow-the-point teaching sequence | Owner points at each of the 3 check-points; camera follows to the real component (liner sealed to the wall, jacks on a solid footing, dehumidifier or drain). Teach good-vs-bad honestly, do not just pitch. | 36s |
| Empowerment reframe | Owner to camera saying the viewer can now judge any quote, including his own. | 10s |
| CTA end card | Free honest inspection ask. | 8s |
| Time | What you say | Words on screen |
|---|---|---|
| 0-4s | Anyone can quote you a crawlspace job. Here is our standard. | OUR STANDARD |
| 4-38s | We show up in uniform. We seal a thick, rated liner to the walls, not a loose sheet. We set solid support jacks. We add a dehumidifier, and we clean up when we leave. | STEP... MATERIAL... CLEAN-UP |
| 38-50s | And every job comes with our warranty in writing. You hold the paper. | WARRANTY IN WRITING |
| 50-58s | Comparing quotes? Get one from a crew that documents it. Free inspection below. | GET A REAL QUOTE |
| Shot | How to film it | Length |
|---|---|---|
| Professionalism hook | Vertical shot that signals a real, professional crew: uniforms, clean truck, labeled liner and dehumidifier materials staged neatly. | 4s |
| Standard proof clips in order | Chronological clips: crew arriving in uniform, the sealed liner and set jacks, the dehumidifier going in, and the finished clean-up. All real and category-matched. | 34s |
| Warranty document on camera | Hold the actual written warranty up to the lens so it is legible. Only show a real document. If no documented standard/warranty exists yet, build it before filming. | 12s |
| CTA end card | Comparison-shopper ask with the free-quote subtitle. | 8s |
| Time | What you say | Words on screen |
|---|---|---|
| 0-5s | [CUSTOMER states the crawlspace problem in their OWN words, on camera, at their home] | REAL [CITY] HOMEOWNER |
| 5-35s | [CUSTOMER, unscripted: what it was like before, why they chose [COMPANY], what changed] — intercut with real footage of their finished, sealed crawlspace | IN THEIR WORDS |
| 35-48s | [CUSTOMER gives ONE specific result sentence in their own words, e.g. a real quote you captured — never write it for them] | "[REAL QUOTE]" |
| 48-58s | Want a result like [CUSTOMER FIRST NAME]'s? Free inspection below. | FREE INSPECTION |
| Shot | How to film it | Length |
|---|---|---|
| Real customer at their home (hook) | Vertical, the real permissioned customer at their own home, natural and unscripted. In template mode, use a clearly labeled placeholder card instead — never a stand-in actor presented as a real client. | 5s |
| Customer story + real finished job | Customer talking, intercut with real footage of their finished, sealed crawlspace. Keep it unscripted and phone-shot. | 30s |
| Outcome quote | Capture one specific sentence about the result on camera. Do not write it for them. Subtitle the exact quote. | 13s |
| CTA end card | Owner or card with the free-inspection ask. | 10s |