The 7 videos
Each card is one ad: the opening line, the three beats, and why it books work. Your crew gets the full scripts in the film packet.
The owner intro
“[FIRST NAME] here. I run [COMPANY] right here in [CITY]. If you own a home near me, there is one thing to know about your crawlspace before the next big storm.”
Why it books work: Homeowners trust a face and a town before they trust a claim. Naming the city and the owner in the first three seconds filters for locals and signals a small local business, not a lead reseller.
Full script + shot list → in your crew’s film packet
The warning signs
“4 signs your crawlspace is trying to warn you. Number 2 is the one homeowners ignore until it gets expensive.”
Why it books work: A numbered checklist promises a fast, complete payoff and makes the homeowner look at their own home while watching. Real symptom footage turns a vague worry into a specific one.
Full script + shot list → in your crew’s film packet
The timing ad
“If you are going to fix your crawlspace, the next few weeks are the best time. Here is why summer's damp air changes everything.”
Why it books work: Repairs are easy to postpone, so an outside deadline the homeowner cannot argue with (weather, ground conditions, a filling schedule) beats a generic call us. Tying the fix to a physical cause they can see makes the urgency feel real, not salesy.
Full script + shot list → in your crew’s film packet
The before / after
“This crawlspace was a wet, muddy mess. Watch what the right crew did in a few days.”
Why it books work: Before/after is the highest-trust footage a contractor owns and needs no explanation to land. The emotional arc, dread of the before and relief of the after, is the sale.
Full script + shot list → in your crew’s film packet
The jobsite teacher
“I am at a real crawlspace job. Let me show you the 3 things most homeowners never know to check.”
Why it books work: Teaching a homeowner what to check makes the contractor the trustworthy expert and disarms the they-are-just-upselling-me reflex. Real jobsite footage is credible and cheap to shoot.
Full script + shot list → in your crew’s film packet
The written standard
“Anyone can quote you a crawlspace job. Here is the step-by-step install standard we follow on every single one, start to finish.”
Why it books work: A homeowner with three quotes buys on trust and risk, not price alone. Showing real materials, a clean site, a timeline, and a written warranty removes the fear of hiring a sloppy or fly-by-night crew.
Full script + shot list → in your crew’s film packet
The happy customer
“[CUSTOMER FIRST NAME] in [NEIGHBORHOOD] had [PROBLEM, e.g. a wet crawlspace and sagging floors] — capture their reaction on camera the day you finish the job.”
Why it books work: A neighbor vouching outperforms any claim the contractor can make about themselves. A real name and a real street make it verifiable and local.
Template: ships only with a real, permissioned customer — never invented.
Full script + shot list → in your crew’s film packet
