Foundation Repair
Film 7 videos in 60 minutes
Anyone on the crew can do this. No experience needed.
Before you start
Your 60 minutes
Do these blocks in order. Check each one off.
What to bring
The blocks
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Covers: Video 1, Video 2, Video 3, Video 5, Video 6
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Covers: Video 4, Video 5, Video 6
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Covers: Video 2, Video 4
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Covers: Video 4, Video 6
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Covers: Video 3, Video 7
Video 1 Local Owner Intro + Free Foundation Inspection Offer
Your opening line
[FIRST NAME] here. I run [COMPANY] right here in [CITY]. If you own a home near me, there is one thing to know about your foundation before the next big storm.
What to film
What to say
- [FIRST NAME] here. I run [COMPANY] right here in [CITY].
- We only work homes near you. We are not a call center. We do not sell your name to five companies.
- Here is the one thing. Small foundation cracks move with the weather. Wet soil, then dry soil, pushes on your walls. Caught early, the fix stays small.
- Right now I am opening a few free foundation checks for local homeowners. I look myself. You get photos and a straight answer.
- Tap below. Tell me your street. I will come look myself.
Say it in your own words. It does not need to be perfect.
What it can look like
CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.
Example only — your real video will show your real job.
Video 2 5 Foundation Warning Signs Checklist
Your opening line
5 signs your foundation is trying to warn you. Number 3 is the one homeowners ignore until it gets expensive.
What to film
What to say
- 5 signs your foundation is warning you.
- One. Stair-step cracks in your brick or block. Wider than a quarter means get it looked at.
- Two. Cracks in the drywall over your doors and windows that keep coming back after you patch them.
- Three. Doors and windows that stick. When more than one starts sticking at once, that is the one folks ignore.
- Four. Floors that slope. If a ball rolls on its own, you can feel it.
- Five. A wall that bows or leans in. This one is urgent.
- One sign can wait. Two or more together means get it checked before the next big storm.
- Not sure which you have? Tap below for a free inspection.
Say it in your own words. It does not need to be perfect.
What it can look like
CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.
Example only — your real video will show your real job.
Video 3 Summer Soil Timing — Fix Before Cracks Grow
Your opening line
If you are going to fix your foundation, the next few weeks are the best time. Here is why summer's wet-then-dry soil changes everything.
What to film
What to say
- The next few weeks are the best time to fix your foundation.
- Here is why. Summer storms soak the soil. Then hot, dry days bake it and it shrinks. That push and pull moves your foundation.
- Wait, and the next wet-dry swing opens the crack wider and the fix costs more. Move now, while the ground is workable, and we can catch it small.
- Our summer schedule fills up before the heavy storms hit.
- Get a free inspection while there is still time this season.
Say it in your own words. It does not need to be perfect.
What it can look like
CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.
Example only — your real video will show your real job.
Video 4 Cracked, Leaning Wall to Solid — One Real Job
Your opening line
This foundation wall was cracked and leaning in. Watch what the right crew did in a few days.
What to film
What to say
- This foundation wall was cracked and leaning in.
- Here is where it ended up. Now here is how we got there.
- We dug a clean trench along the wall. We set the piers on solid ground. Then we pulled the wall back straight and braced it.
- Straight. Solid. Done. No more cracks creeping.
- Want this for your home? Free inspection below.
Say it in your own words. It does not need to be perfect.
What it can look like
CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.
Example only — your real video will show your real job.
Video 5 On a Real Pier Job — 3 Things Homeowners Never Check
Your opening line
I am standing on a real foundation pier job. Let me show you the 3 things most homeowners never know to check.
What to film
What to say
- I am on a real foundation job. Here is what to check.
- One. Where the pier lands. You want it pushed down to solid ground, not just floating in soft dirt.
- Two. How they measure the lift. You want a level or a laser on the wall, not a guess.
- Three. How they backfill and clean up. A good crew leaves your yard neat, not torn up.
- Now you can judge any company that quotes you, including us.
- Want me to walk your home like this? Free inspection below.
Say it in your own words. It does not need to be perfect.
What it can look like
CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.
Example only — your real video will show your real job.
Video 6 Our Documented Foundation Repair Standard
Your opening line
Anyone can quote you a foundation job. Here is the step-by-step install standard we follow on every single one, start to finish.
What to film
What to say
- Anyone can quote you a foundation job. Here is our standard.
- We show up in uniform. We use rated steel piers, not the cheap version. We measure the lift with a laser. We protect your yard, and we clean up when we leave.
- And every job comes with our warranty in writing. You hold the paper.
- Comparing quotes? Get one from a crew that documents it. Free inspection below.
Say it in your own words. It does not need to be perfect.
What it can look like
CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.
Example only — your real video will show your real job.
Video 7 Customer Outcome — TEMPLATE (capture a real one, never invent)
Your opening line
TEMPLATE FILL (no permissioned testimonial yet): [CUSTOMER FIRST NAME] in [NEIGHBORHOOD] had [PROBLEM, e.g. a cracked, sinking foundation] — capture their reaction on camera the day you finish the job.
What to film
What to say
- [CUSTOMER states the foundation problem in their OWN words, on camera, at their home]
- [CUSTOMER, unscripted: what it was like before, why they chose [COMPANY], what changed] — intercut with real footage of their finished job
- [CUSTOMER gives ONE specific result sentence in their own words, e.g. a real quote you captured — never write it for them]
- Want a result like [CUSTOMER FIRST NAME]'s? Free inspection below.
Say it in your own words. It does not need to be perfect.
What it can look like
CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.
Example only — your real video will show your real job.
When you are done
Send or AirDrop all the clips to [NAME]. That is your whole job.