Anyone on the crew can do this. No experience needed. Do the blocks in order and check them off.
Word for word. Saying it your own way is better than memorizing.
| Time | What you say | Words on screen |
|---|---|---|
| 0-3s | [FIRST NAME] here. I run [COMPANY] right here in [CITY]. | [CITY] OWNER |
| 3-12s | We only work homes near you. We are not a call center. We do not sell your name to five companies. | LOCAL... NOT A CALL CENTER |
| 12-30s | Here is the one thing. Small foundation cracks move with the weather. Wet soil, then dry soil, pushes on your walls. Caught early, the fix stays small. | CAUGHT EARLY... SMALL FIX |
| 30-48s | Right now I am opening a few free foundation checks for local homeowners. I look myself. You get photos and a straight answer. | FREE [CITY] INSPECTION |
| 48-58s | Tap below. Tell me your street. I will come look myself. | TAP BELOW |
| Shot | How to film it | Length |
|---|---|---|
| Owner selfie hook by the truck | Vertical medium close-up, owner centered, branded truck or a real job site behind them, natural daylight. Owner says the hook in their own words, no memorizing. Do not film while driving. | 12s |
| B-roll of a real recent local foundation job | One 10-second clip of the actual crew or a completed local project (pier install, stabilized wall). Category must match foundation repair. Phone-shot, steady. | 18s |
| Owner delivers the offer | Back to the owner on camera, direct to lens, calm and plain. Truck or logo visible. | 18s |
| CTA end card | Owner making the ask, or a simple end card with the phone number and 'tap below'. Keep the subtitle short. | 10s |
| Time | What you say | Words on screen |
|---|---|---|
| 0-3s | 5 signs your foundation is warning you. | 5 WARNING SIGNS |
| 3-9s | One. Stair-step cracks in your brick or block. Wider than a quarter means get it looked at. | SIGN 1... STAIR-STEP CRACKS |
| 9-15s | Two. Cracks in the drywall over your doors and windows that keep coming back after you patch them. | SIGN 2... DRYWALL CRACKS |
| 15-22s | Three. Doors and windows that stick. When more than one starts sticking at once, that is the one folks ignore. | SIGN 3... STICKING DOORS |
| 22-29s | Four. Floors that slope. If a ball rolls on its own, you can feel it. | SIGN 4... SLOPING FLOORS |
| 29-35s | Five. A wall that bows or leans in. This one is urgent. | SIGN 5... BOWING WALL |
| 35-48s | One sign can wait. Two or more together means get it checked before the next big storm. | 2 OR MORE... GET IT CHECKED |
| 48-58s | Not sure which you have? Tap below for a free inspection. | FREE INSPECTION |
| Shot | How to film it | Length |
|---|---|---|
| Alarming symptom close-up (hook) | Tight vertical close-up of the single scariest real sign, like a stair-step crack in brick. Shoot on a real home or recent job. Natural light. | 3s |
| One-symptom-per-cut sequence | Film 5 real close-ups, 3-4 seconds each: brick crack (with a coin for scale), drywall corner crack, a door that will not latch, a marble rolling on a floor, a bowing wall under a work light. Category must match foundation. | 32s |
| When-to-act rule | Owner to camera or a clean text card stating the two-or-more rule. Keep the subtitle short. | 13s |
| CTA card | Soft diagnostic ask with the free-inspection subtitle. | 10s |
| Time | What you say | Words on screen |
|---|---|---|
| 0-3s | The next few weeks are the best time to fix your foundation. | SUMMER CHANGES THIS |
| 3-14s | Here is why. Summer storms soak the soil. Then hot, dry days bake it and it shrinks. That push and pull moves your foundation. | WET... THEN DRY SOIL |
| 14-38s | Wait, and the next wet-dry swing opens the crack wider and the fix costs more. Move now, while the ground is workable, and we can catch it small. | WAIT... IT GETS WORSE |
| 38-48s | Our summer schedule fills up before the heavy storms hit. | BOOKING JULY NOW |
| 48-58s | Get a free inspection while there is still time this season. | FREE INSPECTION |
| Shot | How to film it | Length |
|---|---|---|
| Seasonal condition hook | Vertical shot of the summer trigger made visible: dry, cracked soil pulling away from the footing, or water pooling at the foundation after a downpour. Real, local. | 3s |
| Cause-and-effect explainer | Owner to camera or a simple diagram showing wet soil, then shrinking dry soil pushing on the wall. Keep it plain. | 11s |
| Why timing changes the decision | Owner explaining, with a cut to a real crack or footing. Subtitle the key phrase. | 24s |
| Season scarcity + CTA card | End card naming the actual month so it feels current, then the free-inspection ask. | 20s |
| Time | What you say | Words on screen |
|---|---|---|
| 0-4s | This foundation wall was cracked and leaning in. | BEFORE |
| 4-10s | Here is where it ended up. Now here is how we got there. | WATCH THIS |
| 10-40s | We dug a clean trench along the wall. We set the piers on solid ground. Then we pulled the wall back straight and braced it. | THE PROCESS |
| 40-52s | Straight. Solid. Done. No more cracks creeping. | AFTER |
| 52-58s | Want this for your home? Free inspection below. | YOUR TURN |
| Shot | How to film it | Length |
|---|---|---|
| Worst 'before' frame | Full-bleed vertical of the real crack or leaning wall at its worst, filmed BEFORE anyone touches it. Never fabricate or borrow a before. | 4s |
| Fast before/after tease | Hard cut to the clean finished 'after' for 1-2 seconds, then back to the before. Same wall, same project. | 6s |
| Chronological process clips | 3-5 real clips from the same job in order: trench dig, pier set, wall pulled to plumb, brace installed. Speed-match every clip so it feels like one job. | 30s |
| Clean finished result + CTA | Steady shot of the straightened, finished wall, then the free-inspection end card. | 18s |
| Time | What you say | Words on screen |
|---|---|---|
| 0-4s | I am on a real foundation job. Here is what to check. | ON A REAL JOB |
| 4-16s | One. Where the pier lands. You want it pushed down to solid ground, not just floating in soft dirt. | CHECK 1... SOLID GROUND |
| 16-28s | Two. How they measure the lift. You want a level or a laser on the wall, not a guess. | CHECK 2... MEASURED LIFT |
| 28-40s | Three. How they backfill and clean up. A good crew leaves your yard neat, not torn up. | CHECK 3... CLEAN BACKFILL |
| 40-50s | Now you can judge any company that quotes you, including us. | NOW YOU KNOW |
| 50-58s | Want me to walk your home like this? Free inspection below. | FREE HONEST INSPECTION |
| Shot | How to film it | Length |
|---|---|---|
| On-site expert hook | Vertical, owner on the active pier job with the work clearly behind them, gesturing at it. Phone-shot. | 4s |
| Follow-the-point teaching sequence | Owner points at each of the 3 check-points; camera follows to the real component (pier depth, level on the wall, backfill). Teach good-vs-bad honestly, do not just pitch. | 36s |
| Empowerment reframe | Owner to camera saying the viewer can now judge any quote, including his own. | 10s |
| CTA end card | Free honest inspection ask. | 8s |
| Time | What you say | Words on screen |
|---|---|---|
| 0-4s | Anyone can quote you a foundation job. Here is our standard. | OUR STANDARD |
| 4-38s | We show up in uniform. We use rated steel piers, not the cheap version. We measure the lift with a laser. We protect your yard, and we clean up when we leave. | STEP... MATERIAL... CLEAN-UP |
| 38-50s | And every job comes with our warranty in writing. You hold the paper. | WARRANTY IN WRITING |
| 50-58s | Comparing quotes? Get one from a crew that documents it. Free inspection below. | GET A REAL QUOTE |
| Shot | How to film it | Length |
|---|---|---|
| Professionalism hook | Vertical shot that signals a real, professional crew: uniforms, clean truck, labeled/rated pier materials staged neatly. | 4s |
| Standard proof clips in order | Chronological clips: crew arriving in uniform, the rated materials, the laser measuring the lift, floor/yard protection, and the finished clean-up. All real and category-matched. | 34s |
| Warranty document on camera | Hold the actual written warranty up to the lens so it is legible. Only show a real document. If no documented standard/warranty exists yet, build it before filming. | 12s |
| CTA end card | Comparison-shopper ask with the free-quote subtitle. | 8s |
| Time | What you say | Words on screen |
|---|---|---|
| 0-5s | [CUSTOMER states the foundation problem in their OWN words, on camera, at their home] | REAL [CITY] HOMEOWNER |
| 5-35s | [CUSTOMER, unscripted: what it was like before, why they chose [COMPANY], what changed] — intercut with real footage of their finished job | IN THEIR WORDS |
| 35-48s | [CUSTOMER gives ONE specific result sentence in their own words, e.g. a real quote you captured — never write it for them] | "[REAL QUOTE]" |
| 48-58s | Want a result like [CUSTOMER FIRST NAME]'s? Free inspection below. | FREE INSPECTION |
| Shot | How to film it | Length |
|---|---|---|
| Real customer at their home (hook) | Vertical, the real permissioned customer at their own home, natural and unscripted. In template mode, use a clearly labeled placeholder card instead — never a stand-in actor presented as a real client. | 5s |
| Customer story + real finished job | Customer talking, intercut with real footage of their finished foundation. Keep it unscripted and phone-shot. | 30s |
| Outcome quote | Capture one specific sentence about the result on camera. Do not write it for them. Subtitle the exact quote. | 13s |
| CTA end card | Owner or card with the free-inspection ask. | 10s |