The 7 videos
Each card is one ad: the opening line, the three beats, and why it books work. Your crew gets the full scripts in the film packet.
The owner intro
“[FIRST NAME] here. I run [COMPANY] right here in [CITY]. If you own a home near me, there is one thing to know about your foundation before the next big storm.”
Why it books work: Homeowners trust a face and a town before they trust a claim. Naming the city and the owner in the first three seconds filters for locals and signals a small local business, not a lead reseller.
Full script + shot list → in your crew’s film packet
The warning signs
“5 signs your foundation is trying to warn you. Number 3 is the one homeowners ignore until it gets expensive.”
Why it books work: A numbered checklist promises a fast, complete payoff and makes the homeowner look at their own house while watching. Real symptom footage turns a vague worry into a specific one.
Full script + shot list → in your crew’s film packet
The timing ad
“If you are going to fix your foundation, the next few weeks are the best time. Here is why summer's wet-then-dry soil changes everything.”
Why it books work: Repairs are easy to postpone, so an outside deadline the homeowner cannot argue with (weather, ground conditions, a filling schedule) beats a generic call us. Tying the fix to a physical cause they can see makes the urgency feel real, not salesy.
Full script + shot list → in your crew’s film packet
The before / after
“This foundation wall was cracked and leaning in. Watch what the right crew did in a few days.”
Why it books work: Before/after is the highest-trust footage a contractor owns and needs no explanation to land. The emotional arc, dread of the before and relief of the after, is the sale.
Full script + shot list → in your crew’s film packet
The jobsite teacher
“I am standing on a real foundation pier job. Let me show you the 3 things most homeowners never know to check.”
Why it books work: Teaching a homeowner what to check makes the contractor the trustworthy expert and disarms the they-are-just-upselling-me reflex. Real jobsite footage is credible and cheap to shoot.
Full script + shot list → in your crew’s film packet
The written standard
“Anyone can quote you a foundation job. Here is the step-by-step install standard we follow on every single one, start to finish.”
Why it books work: A homeowner with three quotes buys on trust and risk, not price alone. Showing real materials, a clean site, a timeline, and a written warranty removes the fear of hiring a sloppy or fly-by-night crew.
Full script + shot list → in your crew’s film packet
The happy customer
“[CUSTOMER FIRST NAME] in [NEIGHBORHOOD] had [PROBLEM, e.g. a cracked, sinking foundation] — capture their reaction on camera the day you finish the job.”
Why it books work: A neighbor vouching outperforms any claim the contractor can make about themselves. A real name and a real street make it verifiable and local.
Template: ships only with a real, permissioned customer — never invented.
Full script + shot list → in your crew’s film packet
