The 7 videos
Each card is one ad: the opening line, the three beats, and why it books work. Your crew gets the full scripts in the film packet.
The owner intro
“[FIRST NAME] here. I run [COMPANY] right here in [CITY]. If you own a home near me with old windows, there is one thing to know before your next power bill.”
Why it books work: Homeowners trust a face and a town before they trust a claim. Naming the city and the owner in the first three seconds filters for locals and signals a small local business, not a lead reseller.
Full script + shot list → in your crew’s film packet
The warning signs
“5 signs your windows are worn out and costing you money. Number 3 is the one homeowners ignore until it gets expensive.”
Why it books work: A numbered checklist promises a fast, complete payoff and makes the homeowner look at their own windows while watching. Real symptom footage turns a vague worry into a specific one.
Full script + shot list → in your crew’s film packet
The timing ad
“If you are going to replace your windows, summer is the time to act. Here is why the heat and your power bill change everything.”
Why it books work: Replacements are easy to postpone, so an outside deadline the homeowner cannot argue with (weather, cooling bills, a filling schedule) beats a generic call us. Tying the fix to a physical cause they can see makes the urgency feel real, not salesy.
Full script + shot list → in your crew’s film packet
The before / after
“These windows were drafty, foggy, and stuck shut. Watch what the right crew did in a couple days.”
Why it books work: Before/after is the highest-trust footage a contractor owns and needs no explanation to land. The emotional arc, tired old windows and a bright new result, is the sale.
Full script + shot list → in your crew’s film packet
The jobsite teacher
“I am standing on a real window replacement job. Let me show you the 3 things most homeowners never know to check.”
Why it books work: Teaching a homeowner what to check makes the contractor the trustworthy expert and disarms the they-are-just-upselling-me reflex. Real jobsite footage is credible and cheap to shoot.
Full script + shot list → in your crew’s film packet
The written standard
“Anyone can quote you a window job. Here is the room-by-room install standard we follow on every single one.”
Why it books work: A homeowner with three quotes buys on trust and risk, not price alone. Showing real windows, a clean site, a room-by-room install, and a written warranty removes the fear of hiring a sloppy or fly-by-night crew.
Full script + shot list → in your crew’s film packet
The happy customer
“[CUSTOMER FIRST NAME] in [NEIGHBORHOOD] had [PROBLEM, e.g. drafty, foggy old windows] — capture their reaction on camera the day you finish the job.”
Why it books work: A neighbor vouching outperforms any claim the contractor can make about themselves. A real name and a real street make it verifiable and local.
Template: ships only with a real, permissioned customer — never invented.
Full script + shot list → in your crew’s film packet
