Window Replacement

Film 7 videos in 60 minutes

Anyone on the crew can do this. No experience needed.

Before you start

Video 1 Local Owner Intro + Free Window Estimate Offer

Your opening line

[FIRST NAME] here. I run [COMPANY] right here in [CITY]. If you own a home near me with old windows, there is one thing to know before your next power bill.

What to film

Owner selfie hook by the truck. Vertical medium close-up, owner centered, branded truck or a real job site behind them, natural daylight. Owner says the hook in their own words, no memorizing. Do not film while driving.
B-roll of a real recent local window job. One 10-second clip of the actual crew or a completed local project (old window removed, new window set and leveled, a row of bright new windows). Category must match window replacement. Phone-shot, steady.
Owner delivers the offer. Back to the owner on camera, direct to lens, calm and plain. Truck or logo visible.
Ending card. Owner making the ask, or a simple end card with the phone number and 'tap below'. Keep the subtitle short.

What to say

[FIRST NAME] here. I run [COMPANY] right here in [CITY].
We only work homes near you. We are not a call center. We do not sell your name to five companies.
Here is the one thing. Old windows leak the air you pay to heat and cool. Drafts, fog between the panes, and high bills mean the seals are gone. New windows pay you back every month.
Right now I am opening a few free window estimates for local homeowners. I look myself. You get real numbers and a straight answer.
Tap below. Tell me your street. I will come look myself.

Say it in your own words. It does not need to be perfect.

What it can look like

Window Replacement — Local Owner Intro + Free Window Estimate Offer example picture — concept preview, not a live campaign result

CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.

Example only — your real video will show your real job.

Video 2 5 Worn-Out Window Warning Signs Checklist

Your opening line

5 signs your windows are worn out and costing you money. Number 3 is the one homeowners ignore until it gets expensive.

What to film

Alarming symptom close-up (hook). Tight vertical close-up of the single most obvious real sign, like fog trapped between two panes. Shoot on a real home or recent job. Natural light.
One-symptom-per-cut sequence. Film 5 real close-ups, 3-4 seconds each: a hand feeling a draft at the window edge, fog between panes, a window painted or stuck shut, a rotting frame or sill, and heavy condensation on the inside glass. Category must match window replacement.
When-to-act rule. Owner to camera or a clean text card stating the two-or-more rule. Keep the subtitle short.
Ending card. Soft diagnostic ask with the free-estimate subtitle.

What to say

5 signs your windows are worn out.
One. Cold drafts you can feel at the edge of the glass. That is air you pay to heat and cool leaking out.
Two. Fog or moisture stuck between the panes. The seal has failed and it will not clear up.
Three. A high power bill. Folks blame the weather, but old windows leak the air you pay for. This is the one they ignore.
Four. Windows that stick, will not open, or will not stay up. When more than one does it, the frames are worn.
Five. Rotting or peeling frames and sills. That rot spreads into the wall.
One sign can wait. Two or more together means get an estimate before the next big bill.
Not sure where you stand? Tap below for a free estimate.

Say it in your own words. It does not need to be perfect.

What it can look like

Window Replacement — 5 Worn-Out Window Warning Signs Checklist example picture — concept preview, not a live campaign result

CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.

Example only — your real video will show your real job.

Video 3 Summer Heat Timing — Stop Paying to Cool the Street

Your opening line

If you are going to replace your windows, summer is the time to act. Here is why the heat and your power bill change everything.

What to film

Seasonal condition hook. Vertical shot of the summer trigger made visible: sun beating through worn glass onto a faded floor, or bright hot light on old windows with an AC unit running. Real, local.
Cause-and-effect explainer. Owner to camera or a simple visual showing heat leaking through old windows and the AC working overtime. Keep it plain.
Why timing changes the decision. Owner explaining, with a cut to a real drafty old window or a clean new install. Subtitle the key phrase.
Season scarcity + Ending card. End card naming the actual month so it feels current, then the free-estimate ask.

What to say

Summer is the time to replace worn-out windows.
Here is why. Summer heat pours through old, leaky windows. Your AC runs nonstop, and you feel it in the bill.
Wait, and you pay another hot season to cool the street. Move now, in the warm, dry weather, and we do a clean install with no cold or rain delays.
Summer is a top install season, so good window crews book out weeks ahead.
Get a free estimate while there is still time this season.

Say it in your own words. It does not need to be perfect.

What it can look like

Window Replacement — Summer Heat Timing — Stop Paying to Cool the Street example picture — concept preview, not a live campaign result

CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.

Example only — your real video will show your real job.

Video 4 Drafty, Foggy Windows to Bright and New — One Real Job

Your opening line

These windows were drafty, foggy, and stuck shut. Watch what the right crew did in a couple days.

What to film

Worst 'before' frame. Full-bleed vertical of the real drafty, foggy, or rotting old window at its worst, filmed BEFORE anyone touches it. Never fabricate or borrow a before.
Fast before/after tease. Hard cut to the clean, bright finished 'after' window for 1-2 seconds, then back to the before. Same window, same project.
Chronological process clips. 3-5 real clips from the same job in order: old window removed, new window set and leveled, sealed and insulated around the frame, trim finished. Speed-match every clip so it feels like one job.
Clean finished result + ending. Steady shot of the bright, finished new window (or a row of them), then the free-estimate end card.

What to say

These windows were drafty, foggy, and stuck shut.
Here is where it ended up. Now here is how we got there.
We pulled the old windows out clean. We set the new ones level in the opening. Then we sealed and insulated around every frame.
Bright. Tight. Done. No more drafts, no more fog.
Want this for your home? Free estimate below.

Say it in your own words. It does not need to be perfect.

What it can look like

Window Replacement — Drafty, Foggy Windows to Bright and New — One Real Job example picture — concept preview, not a live campaign result

CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.

Example only — your real video will show your real job.

Video 5 On a Real Window Job — 3 Things Homeowners Never Check

Your opening line

I am standing on a real window replacement job. Let me show you the 3 things most homeowners never know to check.

What to film

On-site expert hook. Vertical, owner on the active window job with the work clearly behind them, gesturing at it. Phone-shot.
Follow-the-point teaching sequence. Owner points at each of the 3 check-points; camera follows to the real thing (the sealed and insulated frame, the glass, the floor protection and clean-up). Teach good-vs-bad honestly, do not just pitch.
Empowerment reframe. Owner to camera saying the viewer can now judge any quote, including his own.
Ending card. Free honest estimate ask.

What to say

I am on a real window job. Here is what to check.
One. How they seal around the frame. You want it insulated and sealed all the way around, not just a bead of caulk on the outside.
Two. The glass itself. You want double-pane, low-heat glass that keeps the heat and cold out, not thin builder glass.
Three. How they protect your home. A good crew works room by room, covers your floors, and cleans up each day.
Now you can judge any company that quotes you, including us.
Want me to walk your home like this? Free estimate below.

Say it in your own words. It does not need to be perfect.

What it can look like

Window Replacement — On a Real Window Job — 3 Things Homeowners Never Check example picture — concept preview, not a live campaign result

CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.

Example only — your real video will show your real job.

Video 6 Our Documented Window Install Standard

Your opening line

Anyone can quote you a window job. Here is the room-by-room install standard we follow on every single one.

What to film

Professionalism hook. Vertical shot that signals a real, professional crew: uniforms, clean truck, labeled energy-efficient windows staged neatly.
Standard proof clips in order. Chronological clips: crew arriving in uniform, the labeled double-pane windows, sealing and insulating the frame, floor protection room by room, and the finished clean-up. All real and category-matched.
Warranty document on camera. Hold the actual written warranty up to the lens so it is legible. Only show a real document. If no documented standard/warranty exists yet, build it before filming.
Ending card. Comparison-shopper ask with the free-quote subtitle.

What to say

Anyone can quote you a window job. Here is our standard.
We show up in uniform. We use energy-saving double-pane windows, not the thin cheap kind. We seal and insulate every frame. We work room by room, cover your floors, and clean up each day.
And every job comes with our warranty in writing. You hold the paper.
Comparing quotes? Get one from a crew that documents it. Free estimate below.

Say it in your own words. It does not need to be perfect.

What it can look like

Window Replacement — Our Documented Window Install Standard example picture — concept preview, not a live campaign result

CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.

Example only — your real video will show your real job.

Video 7 Customer Outcome — TEMPLATE (capture a real one, never invent)

Your opening line

TEMPLATE FILL (no permissioned testimonial yet): [CUSTOMER FIRST NAME] in [NEIGHBORHOOD] had [PROBLEM, e.g. drafty, foggy old windows] — capture their reaction on camera the day you finish the job.

What to film

Real customer at their home (hook). Vertical, the real permissioned customer at their own home, natural and unscripted. In template mode, use a clearly labeled placeholder card instead — never a stand-in actor presented as a real client.
Customer story + real finished job. Customer talking, intercut with real footage of their finished new windows. Keep it unscripted and phone-shot.
Outcome quote. Capture one specific sentence about the result on camera. Do not write it for them. Subtitle the exact quote.
Ending card. Owner or card with the free-estimate ask.

What to say

[CUSTOMER states the window problem in their OWN words, on camera, at their home]
[CUSTOMER, unscripted: what it was like before, why they chose [COMPANY], what changed] — intercut with real footage of their finished new windows
[CUSTOMER gives ONE specific result sentence in their own words, e.g. a real quote you captured — never write it for them]
Want a result like [CUSTOMER FIRST NAME]'s? Free estimate below.

Say it in your own words. It does not need to be perfect.

What it can look like

Window Replacement — Customer Outcome — TEMPLATE (capture a real one, never invent) example picture — concept preview, not a live campaign result

CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.

Example only — your real video will show your real job.

When you are done

Send or AirDrop all the clips to [NAME]. That is your whole job.

Film 7 videos in 60 minutes

Before you start

Your 60 minutes

What to bring

The blocks

Video 1 Local Owner Intro + Free Window Estimate Offer

Your opening line

What to film

What to say

What it can look like

Video 2 5 Worn-Out Window Warning Signs Checklist

Your opening line

What to film

What to say

What it can look like

Video 3 Summer Heat Timing — Stop Paying to Cool the Street

Your opening line

What to film

What to say

What it can look like

Video 4 Drafty, Foggy Windows to Bright and New — One Real Job

Your opening line

What to film

What to say

What it can look like

Video 5 On a Real Window Job — 3 Things Homeowners Never Check

Your opening line

What to film

What to say

What it can look like

Video 6 Our Documented Window Install Standard

Your opening line

What to film

What to say

What it can look like

Video 7 Customer Outcome — TEMPLATE (capture a real one, never invent)

Your opening line

What to film

What to say

What it can look like

When you are done