[FIRST NAME] here. I run [COMPANY] right here in [CITY]. If you own a home near me with old windows, there is one thing to know before your next power bill.

What to say, step by step

Time	Part	What you say	What we see
0-3	hook	[FIRST NAME] here. I run [COMPANY] right here in [CITY].	[CITY] OWNER
3-12	who-this-is-for	We only work homes near you. We are not a call center. We do not sell your name to five companies.	LOCAL... NOT A CALL CENTER
12-30	the-one-thing	Here is the one thing. Old windows leak the air you pay to heat and cool. Drafts, fog between the panes, and high bills mean the seals are gone. New windows pay you back every month.	OLD WINDOWS... LEAK MONEY
30-48	timely-offer	Right now I am opening a few free window estimates for local homeowners. I look myself. You get real numbers and a straight answer.	FREE [CITY] ESTIMATE
48-58	cta	Tap below. Tell me your street. I will come look myself.	TAP BELOW

What to film

Shot	How to film	Length
Owner selfie hook by the truck	Vertical medium close-up, owner centered, branded truck or a real job site behind them, natural daylight. Owner says the hook in their own words, no memorizing. Do not film while driving.	12s
B-roll of a real recent local window job	One 10-second clip of the actual crew or a completed local project (old window removed, new window set and leveled, a row of bright new windows). Category must match window replacement. Phone-shot, steady.	18s
Owner delivers the offer	Back to the owner on camera, direct to lens, calm and plain. Truck or logo visible.	18s
CTA end card	Owner making the ask, or a simple end card with the phone number and 'tap below'. Keep the subtitle short.	10s

The words on the ad

The words under the video on Facebook Old windows in [CITY]? Drafts, fog between the panes, and high bills mean the seals are gone. I run [COMPANY] right here in town. Not a call center. We never sell your name. I am opening a few free window estimates. You get real numbers and a straight answer. Tap to book yours.

The bold line on the ad Free Local Window Estimate

The small line under it From a real local owner

What to tell them to do Book Free Estimate

Questions the form asks

What street or address is the home on?
What are you seeing? (drafts, fog, high bills, stuck windows)
About how many windows need work?
Best phone number to reach you?
Best day and time for a free estimate?

The first text to send back

Hi [NAME], it is [FIRST NAME] with [COMPANY]. Thanks for asking about a free window estimate. I would like to swing by and look myself. What day this week works, and what is the best address? I will bring real numbers and a straight answer. No pressure.

Why it works

Homeowners trust a face and a town before they trust a claim. Naming the city and the owner in the first three seconds filters for locals and signals a small local business, not a lead reseller. The timely offer gives a reason to act today instead of saving the ad.

Filming notes Concept art of an owner-by-truck gets replaced with the real owner filming a 30-second selfie by their own truck, plus one real 10-second clip of a recent local window job (old window removed, new window set, or a row of finished windows). Owner says the actual city and neighborhood out loud. Authenticity beats polish.

Video 2 5 Worn-Out Window Warning Signs Checklist

Window Replacement — 5 Worn-Out Window Warning Signs Checklist concept ad frame — concept preview, not a live campaign result

CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.

How the video flows

Window Replacement — 5 Worn-Out Window Warning Signs Checklist 3-panel storyboard (hook, teach, CTA) — concept preview, not a live campaign result

CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.

Your opening line

5 signs your windows are worn out and costing you money. Number 3 is the one homeowners ignore until it gets expensive.

What to say, step by step

Time	Part	What you say	What we see
0-3	hook	5 signs your windows are worn out.	5 WARNING SIGNS
3-11	sign-1	One. Cold drafts you can feel at the edge of the glass. That is air you pay to heat and cool leaking out.	SIGN 1... COLD DRAFTS
11-19	sign-2	Two. Fog or moisture stuck between the panes. The seal has failed and it will not clear up.	SIGN 2... FOGGY PANES
19-27	sign-3	Three. A high power bill. Folks blame the weather, but old windows leak the air you pay for. This is the one they ignore.	SIGN 3... HIGH BILLS
27-35	sign-4	Four. Windows that stick, will not open, or will not stay up. When more than one does it, the frames are worn.	SIGN 4... STUCK WINDOWS
35-43	sign-5	Five. Rotting or peeling frames and sills. That rot spreads into the wall.	SIGN 5... ROTTING FRAMES
43-50	when-to-act	One sign can wait. Two or more together means get an estimate before the next big bill.	2 OR MORE... GET IT CHECKED
50-58	cta	Not sure where you stand? Tap below for a free estimate.	FREE ESTIMATE

What to film

Shot	How to film	Length
Alarming symptom close-up (hook)	Tight vertical close-up of the single most obvious real sign, like fog trapped between two panes. Shoot on a real home or recent job. Natural light.	3s
One-symptom-per-cut sequence	Film 5 real close-ups, 3-4 seconds each: a hand feeling a draft at the window edge, fog between panes, a window painted or stuck shut, a rotting frame or sill, and heavy condensation on the inside glass. Category must match window replacement.	32s
When-to-act rule	Owner to camera or a clean text card stating the two-or-more rule. Keep the subtitle short.	13s
CTA card	Soft diagnostic ask with the free-estimate subtitle.	10s

The words on the ad

The words under the video on Facebook Your windows show you when they are worn out. Cold drafts at the glass. Fog stuck between the panes. A high power bill. Windows that stick. Rotting, peeling frames. One can wait. Two or more together? Get an estimate before the next big bill. Tap for a free window estimate.

The bold line on the ad 5 Worn-Out Window Signs

The small line under it Check your own home today

What to tell them to do Book Free Estimate

Questions the form asks

Which signs are you seeing? (pick all that fit)
How many of these do you have at once?
What street or address is the home on?
Best phone number to reach you?
Best day and time for a free estimate?

The first text to send back

Hi [NAME], thanks for reaching out to [COMPANY]. You mentioned a few worn-window signs. Two or more together is worth a real look. What is the best address and a day that works this week? The estimate is free and you get real numbers, not pressure.

Why it works

A numbered checklist promises a fast, complete payoff and makes the homeowner look at their own windows while watching. Real symptom footage turns a vague worry into a specific one. The two-or-more rule gives a self-qualifying trigger without fear-mongering.

Filming notes Illustrative symptom art gets replaced with 5 real close-ups from actual homes or recent jobs, matched to window replacement. If one sign cannot be filmed real, it may be illustrated at concept level but must look accurate for the niche. Keep each clip 3-4 seconds.

Video 3 Summer Heat Timing — Stop Paying to Cool the Street

Window Replacement — Summer Heat Timing — Stop Paying to Cool the Street concept ad frame — concept preview, not a live campaign result

CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.

How the video flows

Window Replacement — Summer Heat Timing — Stop Paying to Cool the Street 3-panel storyboard (hook, teach, CTA) — concept preview, not a live campaign result

CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.

Your opening line

If you are going to replace your windows, summer is the time to act. Here is why the heat and your power bill change everything.

What to say, step by step

Time	Part	What you say	What we see
0-3	hook	Summer is the time to replace worn-out windows.	SUMMER CHANGES THIS
3-14	name-the-trigger	Here is why. Summer heat pours through old, leaky windows. Your AC runs nonstop, and you feel it in the bill.	HEAT IN... AC NONSTOP
14-38	why-timing-matters	Wait, and you pay another hot season to cool the street. Move now, in the warm, dry weather, and we do a clean install with no cold or rain delays.	WAIT... PAY ALL SUMMER
38-48	window-scarcity	Summer is a top install season, so good window crews book out weeks ahead.	BOOKING JULY NOW
48-58	cta	Get a free estimate while there is still time this season.	FREE ESTIMATE

What to film

Shot	How to film	Length
Seasonal condition hook	Vertical shot of the summer trigger made visible: sun beating through worn glass onto a faded floor, or bright hot light on old windows with an AC unit running. Real, local.	3s
Cause-and-effect explainer	Owner to camera or a simple visual showing heat leaking through old windows and the AC working overtime. Keep it plain.	11s
Why timing changes the decision	Owner explaining, with a cut to a real drafty old window or a clean new install. Subtitle the key phrase.	24s
Season scarcity + CTA card	End card naming the actual month so it feels current, then the free-estimate ask.	20s

The words on the ad

The words under the video on Facebook Summer heat is hard on old windows. It pours through the worn glass and leaky seals, so your AC runs nonstop and the bill climbs. Wait, and you pay another hot season to cool the street. Warm, dry summer weather is the best time for a clean install. Good crews book out weeks ahead. Book a free estimate while there is still time this season.

The bold line on the ad Summer Heat Hits Old Windows

The small line under it Summer install season

What to tell them to do Book Free Estimate

Questions the form asks

Is your power bill high this summer?
What are you seeing? (drafts, fog, hot rooms)
What street or address is the home on?
Best phone number to reach you?
Best day and time this season for a free estimate?

The first text to send back

Hi [NAME], it is [FIRST NAME] with [COMPANY]. Summer heat pouring through old windows is exactly what runs your bill up. Good news, warm, dry weather is the best window for a clean install. What is the best address and a day that works? The estimate is free.

Why it works

Replacements are easy to postpone, so an outside deadline the homeowner cannot argue with (weather, cooling bills, a filling schedule) beats a generic call us. Tying the fix to a physical cause they can see makes the urgency feel real, not salesy.

Filming notes Concept seasonal art gets replaced with one real local B-roll clip of the summer trigger (sun beating through worn glass onto a faded floor, or hot light on old windows with the AC running). Re-shoot or re-caption per season with the month, season, and weather-event swapped. Name the real month.

Video 4 Drafty, Foggy Windows to Bright and New — One Real Job

Window Replacement — Drafty, Foggy Windows to Bright and New — One Real Job concept ad frame — concept preview, not a live campaign result

CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.

How the video flows

Window Replacement — Drafty, Foggy Windows to Bright and New — One Real Job 3-panel storyboard (hook, teach, CTA) — concept preview, not a live campaign result

CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.

Your opening line

These windows were drafty, foggy, and stuck shut. Watch what the right crew did in a couple days.

What to say, step by step

Time	Part	What you say	What we see
0-4	before-hook	These windows were drafty, foggy, and stuck shut.	BEFORE
4-10	before-after-tease	Here is where it ended up. Now here is how we got there.	WATCH THIS
10-40	process-in-order	We pulled the old windows out clean. We set the new ones level in the opening. Then we sealed and insulated around every frame.	THE PROCESS
40-52	finished-result	Bright. Tight. Done. No more drafts, no more fog.	AFTER
52-58	cta	Want this for your home? Free estimate below.	YOUR TURN

What to film

Shot	How to film	Length
Worst 'before' frame	Full-bleed vertical of the real drafty, foggy, or rotting old window at its worst, filmed BEFORE anyone touches it. Never fabricate or borrow a before.	4s
Fast before/after tease	Hard cut to the clean, bright finished 'after' window for 1-2 seconds, then back to the before. Same window, same project.	6s
Chronological process clips	3-5 real clips from the same job in order: old window removed, new window set and leveled, sealed and insulated around the frame, trim finished. Speed-match every clip so it feels like one job.	30s
Clean finished result + CTA	Steady shot of the bright, finished new window (or a row of them), then the free-estimate end card.	18s

The words on the ad

The words under the video on Facebook These windows were drafty, foggy, and stuck shut. We pulled the old ones out clean, set the new ones level, and sealed and insulated around every frame. Bright. Tight. Done. Want to see what is possible for your home? Book a free window estimate.

The bold line on the ad Drafty Windows to New

The small line under it One real window job

What to tell them to do Book Free Estimate

Questions the form asks

Are your windows drafty, foggy, or stuck?
About how many need replacing?
What street or address is the home on?
Best phone number to reach you?
Best day and time for a free estimate?

The first text to send back

Hi [NAME], thanks for reaching out to [COMPANY]. That before-and-after was a real job like yours. I would like to look at your windows and show you the options and real numbers. What is the best address and a day that works this week? The estimate is free.

Why it works

Before/after is the highest-trust footage a contractor owns and needs no explanation to land. The emotional arc, tired old windows and a bright new result, is the sale. Showing the process in order proves the after is real, not staged.

Filming notes MANDATORY real footage of one project only, replacing all concept art. Film the 'before' at its worst before touching anything, capture 3-5 process clips IN ORDER as the job runs, and shoot the finished window clean. Never fabricate or borrow a before. If only 'after' footage exists, this lane cannot ship at product level.

Video 5 On a Real Window Job — 3 Things Homeowners Never Check

Window Replacement — On a Real Window Job — 3 Things Homeowners Never Check concept ad frame — concept preview, not a live campaign result

CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.

How the video flows

Window Replacement — On a Real Window Job — 3 Things Homeowners Never Check 3-panel storyboard (hook, teach, CTA) — concept preview, not a live campaign result

CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.

Your opening line

I am standing on a real window replacement job. Let me show you the 3 things most homeowners never know to check.

What to say, step by step

Time	Part	What you say	What we see
0-4	on-site-hook	I am on a real window job. Here is what to check.	ON A REAL JOB
4-16	check-1	One. How they seal around the frame. You want it insulated and sealed all the way around, not just a bead of caulk on the outside.	CHECK 1... SEALED FRAME
16-28	check-2	Two. The glass itself. You want double-pane, low-heat glass that keeps the heat and cold out, not thin builder glass.	CHECK 2... THE GLASS
28-40	check-3	Three. How they protect your home. A good crew works room by room, covers your floors, and cleans up each day.	CHECK 3... CLEAN INSTALL
40-50	empower-reframe	Now you can judge any company that quotes you, including us.	NOW YOU KNOW
50-58	cta	Want me to walk your home like this? Free estimate below.	FREE HONEST ESTIMATE

What to film

Shot	How to film	Length
On-site expert hook	Vertical, owner on the active window job with the work clearly behind them, gesturing at it. Phone-shot.	4s
Follow-the-point teaching sequence	Owner points at each of the 3 check-points; camera follows to the real thing (the sealed and insulated frame, the glass, the floor protection and clean-up). Teach good-vs-bad honestly, do not just pitch.	36s
Empowerment reframe	Owner to camera saying the viewer can now judge any quote, including his own.	10s
CTA end card	Free honest estimate ask.	8s

The words on the ad

The words under the video on Facebook I am standing on a real window replacement job. Most homeowners never know to check three things: is the frame sealed and insulated all the way around, is the glass real double-pane low-heat glass, and do they protect your floors and clean up. Now you can judge any quote you get, including mine. Want me to walk your home like this? Book a free honest estimate.

The bold line on the ad 3 Window Checks to Know

The small line under it From a real job site

What to tell them to do Book Free Estimate

Questions the form asks

Are you getting window quotes right now?
What window problem are you dealing with?
What street or address is the home on?
Best phone number to reach you?
Best day and time for a free estimate?

The first text to send back

Hi [NAME], it is [FIRST NAME] with [COMPANY]. I made that video to help you judge any window quote, including mine. Happy to walk your home the same way and show you what to look for. What is the best address and a day that works? It is free.

Why it works

Teaching a homeowner what to check makes the contractor the trustworthy expert and disarms the they-are-just-upselling-me reflex. Real jobsite footage is credible and cheap to shoot. It also arms the viewer to reject competitors, which favors the contractor who taught them.

Filming notes Concept jobsite art gets replaced with a single continuous or lightly-cut real walkthrough on an active window job. Point the camera AT each thing described (the sealed frame, the glass, the floor protection). Teach genuinely useful check-points (good vs bad), do not just pitch. Category must match window replacement.

Video 6 Our Documented Window Install Standard

Window Replacement — Our Documented Window Install Standard concept ad frame — concept preview, not a live campaign result

CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.

How the video flows

Window Replacement — Our Documented Window Install Standard 3-panel storyboard (hook, teach, CTA) — concept preview, not a live campaign result

CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.

Your opening line

Anyone can quote you a window job. Here is the room-by-room install standard we follow on every single one.

What to say, step by step

Time	Part	What you say	What we see
0-4	trust-gap-hook	Anyone can quote you a window job. Here is our standard.	OUR STANDARD
4-38	walk-the-standard	We show up in uniform. We use energy-saving double-pane windows, not the thin cheap kind. We seal and insulate every frame. We work room by room, cover your floors, and clean up each day.	GLASS... SEAL... CLEAN-UP
38-50	documented-guarantee	And every job comes with our warranty in writing. You hold the paper.	WARRANTY IN WRITING
50-58	cta	Comparing quotes? Get one from a crew that documents it. Free estimate below.	GET A REAL QUOTE

What to film

Shot	How to film	Length
Professionalism hook	Vertical shot that signals a real, professional crew: uniforms, clean truck, labeled energy-efficient windows staged neatly.	4s
Standard proof clips in order	Chronological clips: crew arriving in uniform, the labeled double-pane windows, sealing and insulating the frame, floor protection room by room, and the finished clean-up. All real and category-matched.	34s
Warranty document on camera	Hold the actual written warranty up to the lens so it is legible. Only show a real document. If no documented standard/warranty exists yet, build it before filming.	12s
CTA end card	Comparison-shopper ask with the free-quote subtitle.	8s

The words on the ad

The words under the video on Facebook Anyone can quote you a window job. The question is how they do it. We show up in uniform, use energy-saving double-pane windows, seal and insulate every frame, work room by room, cover your floors, and clean up each day. And every job comes with our warranty in writing. Comparing quotes? Get one from a crew that documents it. Book a free estimate.

The bold line on the ad Our Window Install Standard

The small line under it See how we do every job

What to tell them to do Book Free Estimate

Questions the form asks

Are you comparing window quotes?
How many quotes do you have so far?
What street or address is the home on?
Best phone number to reach you?
Best day and time for a free estimate?

The first text to send back

Hi [NAME], thanks for reaching out to [COMPANY]. If you are comparing window quotes, I would like to add one that comes with our written standard and warranty, so you can compare apples to apples. What is the best address and a day that works? The estimate is free.

Why it works

A homeowner with three quotes buys on trust and risk, not price alone. Showing real windows, a clean site, a room-by-room install, and a written warranty removes the fear of hiring a sloppy or fly-by-night crew. A documented standard is a claim competitors usually cannot match on camera.

Filming notes Concept process art gets replaced with real proof of the operational details: labeled energy-efficient windows, crew in uniform, sealing and insulating the frame, floor protection, and the finished clean-up. Show the real warranty document on screen. If a documented standard or warranty does not exist yet, build it before shooting. Do not imply one that is not real.

Video 7 Customer Outcome — TEMPLATE (capture a real one, never invent)

Window Replacement — Customer Outcome — TEMPLATE (capture a real one, never invent) concept ad frame — concept preview, not a live campaign result

CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.

How the video flows

Window Replacement — Customer Outcome — TEMPLATE (capture a real one, never invent) 3-panel storyboard (hook, teach, CTA) — concept preview, not a live campaign result

CONCEPT PREVIEW Concept preview — example creative, not a live campaign result.

Your opening line

TEMPLATE FILL (no permissioned testimonial yet): [CUSTOMER FIRST NAME] in [NEIGHBORHOOD] had [PROBLEM, e.g. drafty, foggy old windows] — capture their reaction on camera the day you finish the job.

What to say, step by step

Time	Part	What you say	What we see
0-5	real-person-hook	[CUSTOMER states the window problem in their OWN words, on camera, at their home]	REAL [CITY] HOMEOWNER
5-35	their-story	[CUSTOMER, unscripted: what it was like before, why they chose [COMPANY], what changed] — intercut with real footage of their finished new windows	IN THEIR WORDS
35-48	the-outcome	[CUSTOMER gives ONE specific result sentence in their own words, e.g. a real quote you captured — never write it for them]	"[REAL QUOTE]"
48-58	cta	Want a result like [CUSTOMER FIRST NAME]'s? Free estimate below.	FREE ESTIMATE

What to film

Shot	How to film	Length
Real customer at their home (hook)	Vertical, the real permissioned customer at their own home, natural and unscripted. In template mode, use a clearly labeled placeholder card instead — never a stand-in actor presented as a real client.	5s
Customer story + real finished job	Customer talking, intercut with real footage of their finished new windows. Keep it unscripted and phone-shot.	30s
Outcome quote	Capture one specific sentence about the result on camera. Do not write it for them. Subtitle the exact quote.	13s
CTA end card	Owner or card with the free-estimate ask.	10s

The words on the ad

The words under the video on Facebook TEMPLATE — do not run until you have a real, permissioned customer. [CUSTOMER FIRST NAME] in [NEIGHBORHOOD] had [PROBLEM]. After [COMPANY] fixed it, here is what changed, in their words: [REAL QUOTE]. Want a result like theirs? Book a free window estimate. (Replace every bracket with real, released customer content before this ad goes live.)

The bold line on the ad Real Window Results

The small line under it Template - add real story

What to tell them to do Book Free Estimate

Questions the form asks

What window problem are you dealing with?
How long has it been going on?
What street or address is the home on?
Best phone number to reach you?
Best day and time for a free estimate?

The first text to send back

Hi [NAME], thanks for reaching out to [COMPANY]. A neighbor near you had similar worn-out windows and is glad they had them looked at. I would like to do the same for you, with real numbers and a straight answer. What is the best address and a day that works? It is free.

Why it works

A neighbor vouching outperforms any claim the contractor can make about themselves. A real name and a real street make it verifiable and local. The template guardrail means a contractor with no testimonials yet still gets a usable, honest asset and a plan to earn the real one, with zero fabrication risk.

Filming notes This lane ships as a labeled TEMPLATE because no permissioned Window Replacement testimonial exists yet. Run the capture checklist below to earn a real one, then swap every placeholder for real released content. Only ship at performance level with a signed name, likeness, and quote release. Never invent a testimonial, name, number, or result.

Recording-day packet

One filming session captures all seven concepts — about 60 minutes.

Equipment

Smartphone with a clean lens (vertical 9:16)
Small tripod or phone clamp
Lav or wireless mic for the owner's talking-head audio
A tissue or thin ribbon to show a draft moving at the window edge (L2)
A sample of the double-pane window and a cutaway of the seal/frame (L5, L6)
Floor protection / drop cloths for the clean-install proof (L5, L6)
The real written warranty/standard document (L6)
Printed model + property release forms

Shot blocks

0-12 min By the truck / job entrance

Owner talking-head hooks and CTAs for L1, L2 (when-to-act), L3 (offer + scarcity), L5 (empower reframe), L6 (trust-gap hook)
Owner says the real city and neighborhood out loud

Serves: Video 1, Video 2, Video 3, Video 5, Video 6

12-27 min On the active window jobsite

L5 follow-the-point walkthrough: the sealed and insulated frame, the glass, the floor protection and clean-up
L6 process proof in order: uniforms, labeled double-pane windows, sealing the frame, floor protection, clean-up
L4 chronological process clips: old window removed, new window set and leveled, sealed and insulated, trim finished

Serves: Video 4, Video 5, Video 6

27-40 min Around the home / windows

L2 symptom close-ups: a hand feeling a draft at the window edge, fog between panes, a window painted or stuck shut, a rotting frame or sill, condensation on the inside glass
L4 worst 'before' frame of the featured project (only if captured at job start; note if it must come from an earlier day)

Serves: Video 2, Video 4

40-50 min Finished project + warranty

L4 clean finished 'after' result: bright new window or a row of them
L6 real warranty/standard document held to camera

Serves: Video 4, Video 6

50-60 min Seasonal + admin

L3 seasonal B-roll: sun beating through worn glass onto a faded floor, or hot summer light on old windows with the AC running
L7 permission + release if a real finished customer is on site today (otherwise L7 stays a labeled template)
Record all model/property releases

Serves: Video 3, Video 7

Release checklist

Signed property/location release for any filmed home or jobsite (keep the street address off-screen).
Signed model/likeness release for everyone on camera, including the owner and crew.
L7 only ships at performance level with a signed name + likeness + quote release; otherwise ship the labeled template.
The verbatim concept label rides on every AI/illustrative stand-in frame and storyboard panel through export.
Confirm every clip matches the window-replacement category — no other trade's work under a window script.
This is a contractor edition: use the contractor's own handle/brand on frames (only @alexstpierre may appear if a St. Pierre handle is shown).
Confirm no banned content appears (no ManyChat, no invented performance numbers, no homeowner 'guarantee', no Roofing, no Concrete Flatwork).

The booking chatbot — real product interface

Captured from the live demo. The phone frame is styling only — every screen is the real product.

Real captured screenshot from the live booking demo: Demo landing page — Demo landing page

Real captured screenshot from the live booking demo: The booking chatbot live on a site — The booking chatbot live on a site

Real captured screenshot from the live booking demo: Chatbot greeting the visitor — Chatbot greeting the visitor

Real captured screenshot from the live booking demo: Chatbot qualifying the lead — Chatbot qualifying the lead

Real captured screenshot from the live booking demo: Lead details captured — Lead details captured

Real captured screenshot from the live booking demo: Booking flow completed — Booking flow completed

Real captured screenshot from the live booking demo: Completed lead card — Completed lead card

Real product interface — captured from the live demo.

Preview it on your own site →

Resource shelf

Start with your niche book, then the AI Operating System kits.

The Backlog Blueprint — St. Pierre AIOS kit

The Backlog Blueprint Turn a stalled pipeline back into booked work. stpierre.ai/kits/backlog-blueprint

The Content Engine — St. Pierre AIOS kit

The Content Engine Keep your brand publishing without the daily grind. stpierre.ai/kits/content-engine

The Booking Engine — St. Pierre AIOS kit

The Booking Engine Turn website visitors into booked inspections. stpierre.ai/kits/booking-engine

The AI CSR Answer and qualify every lead, day or night. stpierre.ai/kits/ai-csr

The Data Engine See where every lead and job really comes from. stpierre.ai/kits/data-engine

The Ops Engine Systematize the back office so jobs run smoothly. stpierre.ai/kits/ops-engine

The AI Operating System — St. Pierre AIOS kit

The AI Operating System The full system that ties every engine together. stpierre.ai/kits/ai-os

For whoever runs your ads — hand them this

Metrics, naming, budgets, and the test plan. Your crew never needs this part.

Intended metric per video

Video 1 — Local Owner Intro + Free Window Estimate Offer

Cost per booked local estimate (lead form / call).

Video 2 — 5 Worn-Out Window Warning Signs Checklist

Hook-through / 3-second retention -> click-through to estimate page (judged on stopping the scroll and earning the click).

Video 3 — Summer Heat Timing — Stop Paying to Cool the Street

Click-through rate during the target season window (and share of bookings tagged to the seasonal campaign).

Video 4 — Drafty, Foggy Windows to Bright and New — One Real Job

Thumb-stop + watch-through to the 'after' -> estimate bookings (judged on completed transformation views converting to leads).

Video 5 — On a Real Window Job — 3 Things Homeowners Never Check

Average watch time / video completion (judged on holding attention and building authority), with estimate bookings as the downstream signal.

Video 6 — Our Documented Window Install Standard

Lead quality / booked-to-quote rate (judged on producing comparison-ready homeowners who convert, not just raw clicks).

Video 7 — Customer Outcome — TEMPLATE (capture a real one, never invent)

Conversion rate to booked estimate (bottom-funnel; judged on closing, not stopping the scroll).

Launch packet

Campaign naming

pattern

{niche}-{lane}-{asset}-{yyyymmdd}

fields

niche

Niche slug: foundation-repair | basement-waterproofing

lane

Lane id short form: L1 | L2 | L3 | L4 | L5 | L6 | L7

asset

The specific creative variant: v1 video, hookA, headlineB, etc.

yyyymmdd

Launch date, e.g. 20260721

levels

campaign

{niche}-blueprint-{yyyymmdd} (one campaign per niche test wave)

ad_set

{niche}-{lane}-{yyyymmdd} (one ad set per lane = one test cell)

{niche}-{lane}-{asset}-{yyyymmdd} (one ad per creative variant)

examples

Campaign: foundation-repair-blueprint-20260721
Ad set (cell): foundation-repair-L2-20260721
Ad: foundation-repair-L2-hookA-20260721
Ad: basement-waterproofing-L4-v1-20260721
Iteration ad: basement-waterproofing-L4-headlineB-20260728

rules

Never rename a live ad set/ad — the name is the record. Spin a new dated name for a new variant.
Keep the lane id in every name so results roll up by lane automatically.
The launch date in the name is the wave date, not the edit date.

Test-cell plan

structure

One niche campaign per test wave. Inside it, seven ad sets, one per lane (L1-L7) = seven test cells. Each ad set starts with ONE creative so the lane concept is what is being tested, not the edit.

one_variable_at_a_time

Wave 1 tests the seven lane CONCEPTS against each other (concept is the variable). Only after a lane proves it can stop the scroll and earn clicks do you test a second variable inside that lane — hook, then headline, then primary text, then CTA — one at a time, never two at once. Label the changed variable in the {asset} slot.

equal_start

Give all seven cells the same small starting budget so the audience, not your budget split, decides the early winners.

audience

Keep the audience identical across the seven cells in a wave (same geo radius, same age/interest setup, Advantage+ creative OFF at upload) so the lane is the only difference.

when_a_lane_earns_more_budget

It clears the minimum spend floor for the cell (see budget_logic) so the read is not noise.
It beats the wave's other lanes on that lane's OWN intended metric (L2/L4 on hook-through + clicks, L5 on watch time, L6/L7 on lead quality / booked rate).
It is producing leads/booked inspections at a cost you are willing to keep paying, judged against your own account baseline — not an outside benchmark.
Only then shift budget toward it and/or open a second-variable test inside that lane.

lane_metric_map

L1-neighborhood-owner-intro

Cost per booked local inspection

L2-problem-sign-checklist

3-second hook-through -> click-through

L3-seasonal-timing

Click-through rate in the season window

L4-before-after-transformation

Watch-through to the 'after' -> bookings

L5-jobsite-education

Average watch time / completion

L6-process-quality-proof

Lead quality / booked-to-quote rate

L7-customer-outcome

Conversion rate to booked inspection

Budget logic

principle

Ranges and rules of thumb only. No absolute promises. Actual numbers depend on the market, the account's history, and the season. Confirm real budgets with Akash before any spend.

tiers

tier

Wave 1 — learn

guidance

A small, equal daily budget per cell across all seven lanes. Enough to exit the platform's learning noise, not so much that a weak lane burns money. Think 'smallest amount that still buys a readable sample.'

tier

Wave 2 — concentrate

guidance

Cut the clear non-starters, then move their budget onto the 2-3 lanes that earned it. The surviving cells get a step up, not a leap.

tier

Wave 3 — scale winners

guidance

Graduate proven lanes into a dedicated scaling campaign and raise budget gradually (small, steady increases beat big jumps that reset learning).

minimum_spend_per_cell

Do not judge a cell until it has spent enough to leave the learning phase and returned a stable sample of the lane's own metric (for click-judged lanes, a meaningful number of impressions and clicks; for lead-judged lanes, enough leads to trust the pattern). Killing a cell before that floor is guessing, not reading.

budget_change_hygiene

Change one thing at a time and give it a few days before the next change. Large mid-flight budget swings reset the platform's learning and muddy the read.

30-day calendar

note

A rhythm, not fixed dates. Each niche can run on its own copy of this calendar. Nothing launches without a separate go-ahead.

week_1

theme

Launch + collect

Stand up one niche campaign with all seven lane cells at equal small budget.
Confirm tracking is intact on every link (see tracking_contract) before turning anything on.
Do NOT touch budgets or creative — let the cells exit learning and gather a clean baseline.

week_2

theme

Read

Read each cell on its OWN lane metric, not a single blanket number.
Flag the obvious non-starters (weak hook-through / no clicks) for pausing, but only after they clear the minimum spend floor.
Keep the learners running; do not over-react to a single bad day.

week_3

theme

Iterate

Pause the clear losers and move their budget to the top 2-3 lanes.
Inside a winning lane, open ONE second-variable test (new hook first) with a fresh dated {asset} name.
Refresh a promising-but-tired lane's hook rather than killing it outright.

week_4

theme

Graduate + plan next wave

Move proven lanes into a dedicated scaling campaign and raise budget gradually.
Retire lanes that could not earn their floor after a fair test.
Brief the next creative round: new hooks/variants for winners, and swap L7 from template to a real, permissioned customer if one was captured on a recording day.
Re-cut L3 seasonal for the upcoming month/season.

Scorecard

note

The SOW metrics ladder. 'Good looks like' is DIRECTIONAL GUIDANCE for judging lanes against each other and your own account baseline — it is not an invented benchmark and must never be presented as a factual number.

ladder

step

Spend by lane

what_to_read

Where the money actually went, rolled up by lane id from the naming convention.

good_looks_like_directional

Guidance: spend concentrates over time on the 2-3 lanes clearing their own metric; you are not still funding every lane equally by week 3.

step

Clicks / landing-page views

what_to_read

Did the ad earn the click and did the LP actually load/view.

good_looks_like_directional

Guidance: top lanes hold a higher click-through and LP-view rate than the wave's weaker lanes and your account average — compare relative, not to an outside figure.

step

Demo starts

what_to_read

Homeowners who began the chatbot demo (one trigger word: DEMO) or the booking flow.

good_looks_like_directional

Guidance: a healthy lane turns a visible share of LP views into demo starts; a lane with clicks but almost no demo starts points to a message-to-page mismatch.

step

Demo completions

what_to_read

Homeowners who finished the demo / qualification flow.

good_looks_like_directional

Guidance: most demo starts should reach completion if the flow fits the promise; a big drop mid-demo is a flow problem, not a lane problem.

step

Qualified applications

what_to_read

Completed leads that meet the niche scope (structural foundation / full waterproofing, at target project value).

good_looks_like_directional

Guidance: lead QUALITY is where L6 and L7 should shine even if their raw click counts are lower; judge these lanes here, not at the click step.

step

Booked calls / inspections

what_to_read

Qualified applications that turned into a booked inspection — the bottom of the ladder.

good_looks_like_directional

Guidance: this is the lane's real payoff. A lane can win on clicks and still lose here; fund the lanes that book inspections at a cost you will keep paying.

Stop / iterate / graduate rules

note

Rules of thumb, not hard guarantees. Apply only after a cell clears its minimum spend floor.

stop

Cleared the spend floor and still bottom of the wave on its own lane metric -> pause it.
Clicks are fine but demo starts are near zero after a fair sample -> the page/message mismatch; pause or fix the LP, do not keep paying.
No qualified applications after a full, fair test -> stop and reallocate.

iterate

Strong hook-through but weak clicks -> test a new headline or primary text (one variable), keep the winning hook.
Good clicks but low demo starts -> tighten the LP/message match before spending more.
A lane is close but tired -> refresh the hook with a fresh dated {asset} before killing it.

graduate

Clears its floor, beats the wave on its own metric, AND books inspections at a cost you will keep paying -> move to a dedicated scaling campaign.
Raise budget gradually once graduated; big jumps reset learning.
Keep the winning creative naming/lineage so the scaling campaign inherits the record.

Tracking contract

principle

Every link out of every ad must preserve the full parameter set so results roll up by niche, lane, asset, and resource. If a redirect or shortener drops a parameter, fix it before launch.

required_parameters

niche

foundation-repair | basement-waterproofing

lane

L1 ... L7

asset

the creative variant id (matches the {asset} in the ad name)

resource

the destination resource being driven to (e.g. demo, book, kit-foundation-repair)

utm_source

the platform, e.g. meta

utm_medium

e.g. paid_social

utm_content

the creative variant, mirrors {niche}-{lane}-{asset} for click-level attribution

example_url

https://demo.stpierre.ai/?niche=foundation-repair&lane=L2&asset=hookA&resource=demo&utm_source=meta&utm_medium=paid_social&utm_content=foundation-repair-L2-hookA-20260721

rules

Do not put any personal or homeowner data in URL parameters — campaign metadata only.
Keep utm_content identical to the ad's {niche}-{lane}-{asset} so ad-name and click data reconcile.
Verify every parameter survives all redirects before turning an ad on.
The funnel is chatbot-first on one trigger word DEMO — never reference ManyChat in any link, copy, or resource.

Want St. Pierre to build and run this for you?

One tracked route to the offer — no obligation.

See how it works →