Anyone on the crew can do this. No experience needed. Do the blocks in order and check them off.
Word for word. Saying it your own way is better than memorizing.
| Time | What you say | Words on screen |
|---|---|---|
| 0-3s | [FIRST NAME] here. I run [COMPANY] right here in [CITY]. | [CITY] OWNER |
| 3-12s | We only work homes near you. We are not a call center. We do not sell your name to five companies. | LOCAL... NOT A CALL CENTER |
| 12-30s | Here is the one thing. Old windows leak the air you pay to heat and cool. Drafts, fog between the panes, and high bills mean the seals are gone. New windows pay you back every month. | OLD WINDOWS... LEAK MONEY |
| 30-48s | Right now I am opening a few free window estimates for local homeowners. I look myself. You get real numbers and a straight answer. | FREE [CITY] ESTIMATE |
| 48-58s | Tap below. Tell me your street. I will come look myself. | TAP BELOW |
| Shot | How to film it | Length |
|---|---|---|
| Owner selfie hook by the truck | Vertical medium close-up, owner centered, branded truck or a real job site behind them, natural daylight. Owner says the hook in their own words, no memorizing. Do not film while driving. | 12s |
| B-roll of a real recent local window job | One 10-second clip of the actual crew or a completed local project (old window removed, new window set and leveled, a row of bright new windows). Category must match window replacement. Phone-shot, steady. | 18s |
| Owner delivers the offer | Back to the owner on camera, direct to lens, calm and plain. Truck or logo visible. | 18s |
| CTA end card | Owner making the ask, or a simple end card with the phone number and 'tap below'. Keep the subtitle short. | 10s |
| Time | What you say | Words on screen |
|---|---|---|
| 0-3s | 5 signs your windows are worn out. | 5 WARNING SIGNS |
| 3-11s | One. Cold drafts you can feel at the edge of the glass. That is air you pay to heat and cool leaking out. | SIGN 1... COLD DRAFTS |
| 11-19s | Two. Fog or moisture stuck between the panes. The seal has failed and it will not clear up. | SIGN 2... FOGGY PANES |
| 19-27s | Three. A high power bill. Folks blame the weather, but old windows leak the air you pay for. This is the one they ignore. | SIGN 3... HIGH BILLS |
| 27-35s | Four. Windows that stick, will not open, or will not stay up. When more than one does it, the frames are worn. | SIGN 4... STUCK WINDOWS |
| 35-43s | Five. Rotting or peeling frames and sills. That rot spreads into the wall. | SIGN 5... ROTTING FRAMES |
| 43-50s | One sign can wait. Two or more together means get an estimate before the next big bill. | 2 OR MORE... GET IT CHECKED |
| 50-58s | Not sure where you stand? Tap below for a free estimate. | FREE ESTIMATE |
| Shot | How to film it | Length |
|---|---|---|
| Alarming symptom close-up (hook) | Tight vertical close-up of the single most obvious real sign, like fog trapped between two panes. Shoot on a real home or recent job. Natural light. | 3s |
| One-symptom-per-cut sequence | Film 5 real close-ups, 3-4 seconds each: a hand feeling a draft at the window edge, fog between panes, a window painted or stuck shut, a rotting frame or sill, and heavy condensation on the inside glass. Category must match window replacement. | 32s |
| When-to-act rule | Owner to camera or a clean text card stating the two-or-more rule. Keep the subtitle short. | 13s |
| CTA card | Soft diagnostic ask with the free-estimate subtitle. | 10s |
| Time | What you say | Words on screen |
|---|---|---|
| 0-3s | Summer is the time to replace worn-out windows. | SUMMER CHANGES THIS |
| 3-14s | Here is why. Summer heat pours through old, leaky windows. Your AC runs nonstop, and you feel it in the bill. | HEAT IN... AC NONSTOP |
| 14-38s | Wait, and you pay another hot season to cool the street. Move now, in the warm, dry weather, and we do a clean install with no cold or rain delays. | WAIT... PAY ALL SUMMER |
| 38-48s | Summer is a top install season, so good window crews book out weeks ahead. | BOOKING JULY NOW |
| 48-58s | Get a free estimate while there is still time this season. | FREE ESTIMATE |
| Shot | How to film it | Length |
|---|---|---|
| Seasonal condition hook | Vertical shot of the summer trigger made visible: sun beating through worn glass onto a faded floor, or bright hot light on old windows with an AC unit running. Real, local. | 3s |
| Cause-and-effect explainer | Owner to camera or a simple visual showing heat leaking through old windows and the AC working overtime. Keep it plain. | 11s |
| Why timing changes the decision | Owner explaining, with a cut to a real drafty old window or a clean new install. Subtitle the key phrase. | 24s |
| Season scarcity + CTA card | End card naming the actual month so it feels current, then the free-estimate ask. | 20s |
| Time | What you say | Words on screen |
|---|---|---|
| 0-4s | These windows were drafty, foggy, and stuck shut. | BEFORE |
| 4-10s | Here is where it ended up. Now here is how we got there. | WATCH THIS |
| 10-40s | We pulled the old windows out clean. We set the new ones level in the opening. Then we sealed and insulated around every frame. | THE PROCESS |
| 40-52s | Bright. Tight. Done. No more drafts, no more fog. | AFTER |
| 52-58s | Want this for your home? Free estimate below. | YOUR TURN |
| Shot | How to film it | Length |
|---|---|---|
| Worst 'before' frame | Full-bleed vertical of the real drafty, foggy, or rotting old window at its worst, filmed BEFORE anyone touches it. Never fabricate or borrow a before. | 4s |
| Fast before/after tease | Hard cut to the clean, bright finished 'after' window for 1-2 seconds, then back to the before. Same window, same project. | 6s |
| Chronological process clips | 3-5 real clips from the same job in order: old window removed, new window set and leveled, sealed and insulated around the frame, trim finished. Speed-match every clip so it feels like one job. | 30s |
| Clean finished result + CTA | Steady shot of the bright, finished new window (or a row of them), then the free-estimate end card. | 18s |
| Time | What you say | Words on screen |
|---|---|---|
| 0-4s | I am on a real window job. Here is what to check. | ON A REAL JOB |
| 4-16s | One. How they seal around the frame. You want it insulated and sealed all the way around, not just a bead of caulk on the outside. | CHECK 1... SEALED FRAME |
| 16-28s | Two. The glass itself. You want double-pane, low-heat glass that keeps the heat and cold out, not thin builder glass. | CHECK 2... THE GLASS |
| 28-40s | Three. How they protect your home. A good crew works room by room, covers your floors, and cleans up each day. | CHECK 3... CLEAN INSTALL |
| 40-50s | Now you can judge any company that quotes you, including us. | NOW YOU KNOW |
| 50-58s | Want me to walk your home like this? Free estimate below. | FREE HONEST ESTIMATE |
| Shot | How to film it | Length |
|---|---|---|
| On-site expert hook | Vertical, owner on the active window job with the work clearly behind them, gesturing at it. Phone-shot. | 4s |
| Follow-the-point teaching sequence | Owner points at each of the 3 check-points; camera follows to the real thing (the sealed and insulated frame, the glass, the floor protection and clean-up). Teach good-vs-bad honestly, do not just pitch. | 36s |
| Empowerment reframe | Owner to camera saying the viewer can now judge any quote, including his own. | 10s |
| CTA end card | Free honest estimate ask. | 8s |
| Time | What you say | Words on screen |
|---|---|---|
| 0-4s | Anyone can quote you a window job. Here is our standard. | OUR STANDARD |
| 4-38s | We show up in uniform. We use energy-saving double-pane windows, not the thin cheap kind. We seal and insulate every frame. We work room by room, cover your floors, and clean up each day. | GLASS... SEAL... CLEAN-UP |
| 38-50s | And every job comes with our warranty in writing. You hold the paper. | WARRANTY IN WRITING |
| 50-58s | Comparing quotes? Get one from a crew that documents it. Free estimate below. | GET A REAL QUOTE |
| Shot | How to film it | Length |
|---|---|---|
| Professionalism hook | Vertical shot that signals a real, professional crew: uniforms, clean truck, labeled energy-efficient windows staged neatly. | 4s |
| Standard proof clips in order | Chronological clips: crew arriving in uniform, the labeled double-pane windows, sealing and insulating the frame, floor protection room by room, and the finished clean-up. All real and category-matched. | 34s |
| Warranty document on camera | Hold the actual written warranty up to the lens so it is legible. Only show a real document. If no documented standard/warranty exists yet, build it before filming. | 12s |
| CTA end card | Comparison-shopper ask with the free-quote subtitle. | 8s |
| Time | What you say | Words on screen |
|---|---|---|
| 0-5s | [CUSTOMER states the window problem in their OWN words, on camera, at their home] | REAL [CITY] HOMEOWNER |
| 5-35s | [CUSTOMER, unscripted: what it was like before, why they chose [COMPANY], what changed] — intercut with real footage of their finished new windows | IN THEIR WORDS |
| 35-48s | [CUSTOMER gives ONE specific result sentence in their own words, e.g. a real quote you captured — never write it for them] | "[REAL QUOTE]" |
| 48-58s | Want a result like [CUSTOMER FIRST NAME]'s? Free estimate below. | FREE ESTIMATE |
| Shot | How to film it | Length |
|---|---|---|
| Real customer at their home (hook) | Vertical, the real permissioned customer at their own home, natural and unscripted. In template mode, use a clearly labeled placeholder card instead — never a stand-in actor presented as a real client. | 5s |
| Customer story + real finished job | Customer talking, intercut with real footage of their finished new windows. Keep it unscripted and phone-shot. | 30s |
| Outcome quote | Capture one specific sentence about the result on camera. Do not write it for them. Subtitle the exact quote. | 13s |
| CTA end card | Owner or card with the free-estimate ask. | 10s |